The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Craft / Art Direction
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary Agency: GLOW / New York + TBS / Atlanta Client: TBS Category: Innovation in Interactive
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Campaign
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Online Video / Online-only Video - Campaign
Uber Presents Da Republic of Brooklyn Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn Client: Uber Category: Online Video / Online-only Video - Campaign
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / E-Commerce
Watermarks for Water Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce
EXTRÄA HD Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt Client: HÄAGEN-DAZS Category: Websites / E-Commerce
Duroc Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris Client: Duroc Category: Craft / Art Direction
Warboard Agency: FCB Brasil / São Paulo Client: Estadão Newspaper Category: Craft / Art Direction
88 Reasons Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + Amana / Tokyo Client: JFOODO Category: Craft / Art Direction
Banditø Agency: Spotify In-House / New York + Resn / New Zealand Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft / Art Direction
#PowerlessQueen Agency: WATConsult / Mumbai Client: Project Nanhi Kali Category: Gaming / Branded Games
Intended Audiences Agency: The Martin Agency / Richmond, VA + Dummy / Venice, CA Client: GEICO Category: Online Video / Pre-Roll - Campaign
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Online Advertising / Native Ads
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Online Advertising / Native Ads
Honda - Magic Snow Globe Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie Agency: Isobar / Melbourne + RedDogs VR / Melbourne Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Interactive & Online Bronze Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Craft / Art Direction

OS_IN19021B

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Branded Games

OS_IN19018G

2019 Interactive & Online Bronze Pencil

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming / Branded Games

OS_IN19019B

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Online Video / Online-only Video - Single

OS_IN19011G

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Video / Online-only Video - Single

OS_IN19014B

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Interactive & Online Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Digital Experiential & Immersive / Interactive Installations

OS_IN19065M

2019 Interactive & Online Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Innovation in Interactive

OS_IN19077M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Innovation in Interactive

OS_IN19078M

2019 Interactive & Online Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Innovation in Interactive

OS_IN19079M

2019 Interactive & Online Merit Award

GLOW / New York + TBS / Atlanta

TBS

Final Space - Facebook Live: Cards With Gary

Innovation in Interactive

OS_IN19080M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Online Video / Online-only Video - Campaign

OS_IN19061M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Online Video / Online-only Video - Campaign

OS_IN19062M

2019 Interactive & Online Merit Award

Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn

Uber

Uber Presents Da Republic of Brooklyn

Online Video / Online-only Video - Campaign

OS_IN19063M

2019 Interactive & Online Merit Award

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Online Video / Online-only Video - Campaign

OS_IN19064M

2019 Interactive & Online Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / E-Commerce

OS_IN19037M

2019 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York

Getty

Watermarks for Water

Websites / E-Commerce

OS_IN19038M

2019 Interactive & Online Merit Award

Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt

HÄAGEN-DAZS

EXTRÄA HD

Websites / E-Commerce

OS_IN19039M

2019 Interactive & Online Merit Award

Bonhomme / Paris + Made / Brussels + Se Quema / Paris

Duroc

Duroc

Craft / Art Direction

OS_IN19070M

2019 Interactive & Online Merit Award

FCB Brasil / São Paulo

Estadão Newspaper

Warboard

Craft / Art Direction

OS_IN19071M

2019 Interactive & Online Merit Award

Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + Amana / Tokyo

JFOODO

88 Reasons

Craft / Art Direction

OS_IN19072M

2019 Interactive & Online Merit Award

Spotify In-House / New York + Resn / New Zealand

Spotify

Banditø

Craft / Art Direction

OS_IN19073M

2019 Interactive & Online Merit Award

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft / Art Direction

OS_IN19074M

2019 Interactive & Online Merit Award

WATConsult / Mumbai

Project Nanhi Kali

#PowerlessQueen

Gaming / Branded Games

OS_IN19069M

2019 Interactive & Online Merit Award

The Martin Agency / Richmond, VA + Dummy / Venice, CA

GEICO

Intended Audiences

Online Video / Pre-Roll - Campaign

OS_IN19049M

2019 Interactive & Online Merit Award

BBDO / New York + BBDO Studios / New York

Bacardi

Live Moves

Online Advertising / Native Ads

OS_IN19040M

2019 Interactive & Online Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Online Advertising / Native Ads

OS_IN19041M

2019 Interactive & Online Merit Award

RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica

American Honda Motor Co., Inc.

Honda - Magic Snow Globe

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19066M

2019 Interactive & Online Merit Award

Isobar / Melbourne + RedDogs VR / Melbourne

Carriberrie Pty Ltd

Carriberrie

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19067M

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