The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Interactive & Online
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
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- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
-
Category
Select Category
- Select Category
- Craft
- Digital Experiential & Immersive
- Gaming
- Innovation in Interactive
- Online Advertising
- Online Video
- Websites
Award
Agency
Client
Title
Category
Annual ID

adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Online Video / Online-only Video - Single


adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)


Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Websites


LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video


LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games


Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Online Advertising / Native Ads


Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft / Art Direction


My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Online Video / Online-only Video - Campaign


Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing


Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single


The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single


Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations


Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Interactive


LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive


Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Video / Online-only Video - Single


Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations


BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Websites / E-Commerce


Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Online Video / Interactive Video


Craft a Western Whopper
Agency: INGO / Stockholm
Client: Burger King Category: Gaming / Branded Games


Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads


The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Craft / Art Direction


One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads


Subaru Amazon Infiltration
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Online Advertising / Display Ads


Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Online Advertising / Display Ads


TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility


Backfire
Agency: Rethink / Toronto/Montreal/Vancouver
Client: States United Against Gun Violence Category: Websites / Utility


BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing


Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing


Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Innovation in Interactive


Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Innovation in Interactive


Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Innovation in Interactive


Final Space - Facebook Live: Cards With Gary
Agency: GLOW / New York + TBS / Atlanta
Client: TBS Category: Innovation in Interactive


Disgusting Stories
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client: Bahay Tuluyan Foundation Inc. Category: Online Video / Online-only Video - Single


Project Body Hair
Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client: Billie Category: Online Video / Online-only Video - Single


Rohingya - Space on Earth
Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London
Client: BRAC Category: Online Video / Online-only Video - Single


First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Video / Online-only Video - Single


Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Online Video / Online-only Video - Single


Shaquem Griffin: Your Best Never Comes Easy
Agency: GREY / New York
Client: Gillette (P&G) Category: Online Video / Online-only Video - Single


Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Video / Online-only Video - Single


NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation Category: Online Video / Online-only Video - Single


Guns 101
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Online Video / Online-only Video - Single


The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Online Video / Online-only Video - Single


Award:
2019 Interactive & Online Best of Discipline Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G

Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Interactive
Annual ID:
OS_IN19024G

Award:
2019 Interactive & Online Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19011G

Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G

Award:
2019 Interactive & Online Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Websites
Annual ID:
OS_IN19002G

Award:
2019 Interactive & Online Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19009G

Award:
2019 Interactive & Online Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Annual ID:
OS_IN19018G

Award:
2019 Interactive & Online Gold Pencil
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19007G

Award:
2019 Interactive & Online Gold Pencil
Agency:
Assembly / Auckland + FCB New Zealand / Auckland
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Annual ID:
OS_IN19020G

Award:
2019 Interactive & Online Gold Pencil
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19015G

Award:
2019 Interactive & Online Silver Pencil
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Annual ID:
OS_IN19022S

Award:
2019 Interactive & Online Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Annual ID:
OS_IN19025S

Award:
2019 Interactive & Online Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19012S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19013S

Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19016S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Annual ID:
OS_IN19005S

Award:
2019 Interactive & Online Bronze Pencil
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Annual ID:
OS_IN19004B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IN19023B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Annual ID:
OS_IN19026B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Interactive
Annual ID:
OS_IN19027B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19014B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19017B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Websites / E-Commerce
Annual ID:
OS_IN19006B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19010B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
INGO / Stockholm
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Annual ID:
OS_IN19019B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
Blink Digital / Mumbai
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19008B

Award:
2019 Interactive & Online Bronze Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Craft / Art Direction
Annual ID:
OS_IN19021B

Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + JHFProductions/WorldWarSeven
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19042M

Award:
2019 Interactive & Online Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
Subaru Amazon Infiltration
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19043M

Award:
2019 Interactive & Online Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19044M

Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M

Award:
2019 Interactive & Online Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Websites / Utility
Annual ID:
OS_IN19035M

Award:
2019 Interactive & Online Merit Award
Agency:
VMLY&R / Sydney
Client:
Unicef Australia
Title:
Hope Page
Category:
Websites / Utility
Annual ID:
OS_IN19036M

Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M

Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M

Award:
2019 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Innovation in Interactive
Annual ID:
OS_IN19077M

Award:
2019 Interactive & Online Merit Award
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Annual ID:
OS_IN19078M

Award:
2019 Interactive & Online Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Innovation in Interactive
Annual ID:
OS_IN19079M

Award:
2019 Interactive & Online Merit Award
Agency:
GLOW / New York + TBS / Atlanta
Client:
TBS
Title:
Final Space - Facebook Live: Cards With Gary
Category:
Innovation in Interactive
Annual ID:
OS_IN19080M

Award:
2019 Interactive & Online Merit Award
Agency:
TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19050M

Award:
2019 Interactive & Online Merit Award
Agency:
Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client:
Billie
Title:
Project Body Hair
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19051M

Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London
Client:
BRAC
Title:
Rohingya - Space on Earth
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19052M

Award:
2019 Interactive & Online Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19053M

Award:
2019 Interactive & Online Merit Award
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19054M

Award:
2019 Interactive & Online Merit Award
Agency:
GREY / New York
Client:
Gillette (P&G)
Title:
Shaquem Griffin: Your Best Never Comes Easy
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19055M

Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19056M

Award:
2019 Interactive & Online Merit Award
Agency:
Roc Nation / New York + VaynerMedia / New York
Client:
Roc Nation
Title:
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19057M

Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19058M
