The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio


3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign


Last Germ
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign


Living Objects -The bed
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing - Single


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio


Disclaimer, Round 2
Agency: The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client: GEICO Category: Broadcast / Campaign


3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Custom Content


The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio


The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Craft / Use of Music


Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Craft / Use of Music


Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single


Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single


Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Experiential Radio & Audio


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio


The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio


Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Experiential Radio & Audio


The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio


BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign


World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign


Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign


Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign


LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single


Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single


Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design


Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design


The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design


Equality Time
Agency: Wunderman Phantasia / Lima
Client: Coca-Cola Company Category: Innovation in Radio & Audio


Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Innovation in Radio & Audio


The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Innovation in Radio & Audio


Highway Gallery
Agency: TBWARAAD / Dubai U.A.E.
Client: Louvre Abu Dhabi Category: Innovation in Radio & Audio


Behind The Numbers
Agency: Happiness / an FCB alliance / Brussels
Client: OVK / PEVR (Parents of Road Victims) Category: Innovation in Radio & Audio


Alexa Lifeline
Agency: VMLY&R / Sydney & Atlanta
Client: Partnership Against Domestic Violence (PADV) Category: Innovation in Radio & Audio


Radio Tinnitus
Agency: Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin
Client: The Times / News UK and Ireland Category: Innovation in Radio & Audio


Featuring Alexa
Agency: SERVICEPLAN GERMANY / Munich
Client: Too Many T’s Category: Innovation in Radio & Audio


Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign


BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Broadcast / Campaign


Never Ignore The Signs
Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client: Friends Of Cancer Patients Category: Broadcast / Campaign


Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Broadcast / Campaign


Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Campaign


First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon Category: Broadcast / Campaign


AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Agency: Fullscreen / Los Angeles
Client: AT&T Category: Online / Branded Podcast


The 200 Year Old
Agency: King James Group / Cape Town
Client: Sanlam Category: Online / Branded Podcast


Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Custom Content


Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music


The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music


Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G

Award:
2019 Radio & Audio Gold Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19015G

Award:
2019 Radio & Audio Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19016G

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19017S

Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects -The bed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19014B

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19020S

Award:
2019 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Annual ID:
OS_RA19004S

Award:
2019 Radio & Audio Silver Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Annual ID:
OS_RA19005S

Award:
2019 Radio & Audio Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Annual ID:
OS_RA19007G

Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Custom Content
Annual ID:
OS_RA19008B

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Online / Streaming Audio
Annual ID:
OS_RA19006S

Award:
2019 Radio & Audio Gold Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Craft / Use of Music
Annual ID:
OS_RA19018G

Award:
2019 Radio & Audio Bronze Pencil
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Craft / Use of Music
Annual ID:
OS_RA19019B

Award:
2019 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Annual ID:
OS_RA19002S

Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B

Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19009G

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19010S

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19011S

Award:
2019 Radio & Audio Bronze Pencil
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19012B

Award:
2019 Radio & Audio Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19013B

Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M

Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M

Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M

Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M

Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M

Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M

Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M

Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M

Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M

Award:
2019 Radio & Audio Merit Award
Agency:
Wunderman Phantasia / Lima
Client:
Coca-Cola Company
Title:
Equality Time
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19056M

Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19057M

Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19058M

Award:
2019 Radio & Audio Merit Award
Agency:
TBWARAAD / Dubai U.A.E.
Client:
Louvre Abu Dhabi
Title:
Highway Gallery
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19059M

Award:
2019 Radio & Audio Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
OVK / PEVR (Parents of Road Victims)
Title:
Behind The Numbers
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19060M

Award:
2019 Radio & Audio Merit Award
Agency:
VMLY&R / Sydney & Atlanta
Client:
Partnership Against Domestic Violence (PADV)
Title:
Alexa Lifeline
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19061M

Award:
2019 Radio & Audio Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin
Client:
The Times / News UK and Ireland
Title:
Radio Tinnitus
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19062M

Award:
2019 Radio & Audio Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Too Many T’s
Title:
Featuring Alexa
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19063M

Award:
2019 Radio & Audio Merit Award
Agency:
BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Annual ID:
OS_RA19028M

Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Annual ID:
OS_RA19029M

Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Broadcast / Campaign
Annual ID:
OS_RA19030M

Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Broadcast / Campaign
Annual ID:
OS_RA19031M

Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Annual ID:
OS_RA19032M

Award:
2019 Radio & Audio Merit Award
Agency:
McCann / New York + Verizon / New York
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Annual ID:
OS_RA19033M

Award:
2019 Radio & Audio Merit Award
Agency:
Fullscreen / Los Angeles
Client:
AT&T
Title:
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Category:
Online / Branded Podcast
Annual ID:
OS_RA19034M

Award:
2019 Radio & Audio Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Online / Branded Podcast
Annual ID:
OS_RA19035M

Award:
2019 Radio & Audio Merit Award
Agency:
Nez&Pez / Charlotte
Client:
HuntSource
Title:
Cyber War of the World
Category:
Custom Content
Annual ID:
OS_RA19036M

Award:
2019 Radio & Audio Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Custom Content
Annual ID:
OS_RA19037M

Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Craft / Use of Music
Annual ID:
OS_RA19052M

Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Annual ID:
OS_RA19053M
