The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
Disclaimer, Round 2
Agency: The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client: GEICO Category: Broadcast / Campaign
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Last Germ
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Custom Content
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Craft / Use of Music
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Craft / Use of Music
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio
Living Objects -The bed
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing - Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Experiential Radio & Audio
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Experiential Radio & Audio
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Broadcast / Campaign
Never Ignore The Signs
Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client: Friends Of Cancer Patients Category: Broadcast / Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Broadcast / Campaign
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Campaign
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon Category: Broadcast / Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Custom Content
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
Last Germ: Day 1 - Bad Dream
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 5 - Cleaning Syndrome
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Broadcast / Single
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Single
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft / Use of Music
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Agency: Fullscreen / Los Angeles
Client: AT&T Category: Online / Branded Podcast
The 200 Year Old
Agency: King James Group / Cape Town
Client: Sanlam Category: Online / Branded Podcast
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G
Award:
2019 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Annual ID:
OS_RA19004S
Award:
2019 Radio & Audio Silver Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Annual ID:
OS_RA19005S
Award:
2019 Radio & Audio Gold Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19015G
Award:
2019 Radio & Audio Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19016G
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19017S
Award:
2019 Radio & Audio Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Annual ID:
OS_RA19007G
Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Custom Content
Annual ID:
OS_RA19008B
Award:
2019 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Annual ID:
OS_RA19002S
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Radio & Audio Gold Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Craft / Use of Music
Annual ID:
OS_RA19018G
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Craft / Use of Music
Annual ID:
OS_RA19019B
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Online / Streaming Audio
Annual ID:
OS_RA19006S
Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects -The bed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19014B
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19020S
Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19009G
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19010S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19011S
Award:
2019 Radio & Audio Bronze Pencil
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19012B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19013B
Award:
2019 Radio & Audio Merit Award
Agency:
BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Annual ID:
OS_RA19028M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Annual ID:
OS_RA19029M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Broadcast / Campaign
Annual ID:
OS_RA19030M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Broadcast / Campaign
Annual ID:
OS_RA19031M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Annual ID:
OS_RA19032M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / New York + Verizon / New York
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Annual ID:
OS_RA19033M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M
Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M
Award:
2019 Radio & Audio Merit Award
Agency:
Nez&Pez / Charlotte
Client:
HuntSource
Title:
Cyber War of the World
Category:
Custom Content
Annual ID:
OS_RA19036M
Award:
2019 Radio & Audio Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Custom Content
Annual ID:
OS_RA19037M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Moe
Category:
Broadcast / Single
Annual ID:
OS_RA19021M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Broadcast / Single
Annual ID:
OS_RA19022M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Opera Radio: Death
Category:
Broadcast / Single
Annual ID:
OS_RA19023M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 1 - Bad Dream
Category:
Broadcast / Single
Annual ID:
OS_RA19024M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 5 - Cleaning Syndrome
Category:
Broadcast / Single
Annual ID:
OS_RA19025M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Broadcast / Single
Annual ID:
OS_RA19026M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Annual ID:
OS_RA19027M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Craft / Use of Music
Annual ID:
OS_RA19052M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Annual ID:
OS_RA19053M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Use of Music
Annual ID:
OS_RA19054M
Award:
2019 Radio & Audio Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft / Use of Music
Annual ID:
OS_RA19055M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Radio & Audio Merit Award
Agency:
Fullscreen / Los Angeles
Client:
AT&T
Title:
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Category:
Online / Branded Podcast
Annual ID:
OS_RA19034M
Award:
2019 Radio & Audio Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Online / Branded Podcast
Annual ID:
OS_RA19035M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M
Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M
