The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Hidden Flag Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona Client: FELGTB Category: Innovation in Experiential
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Competitions
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Events & Competitions
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Competitions
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Spaces & Immersive / Brand-Owned Experiences
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Spaces & Immersive / Brand Installations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Use of Technology
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Use of Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Use of Technology
The Nightmare King Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program Agency: The Escape Pod / Chicago Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
Living Objects Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Sandwiches for Life Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Events & Competitions
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
LG B&Binge Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions
Tour de Femmes Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Competitions
Re:Imagine Street ARt Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Adidas 747 Warehouse St. Agency: Kamp Grizzly / Portland + adidas / Portland Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion Agency: Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Experiential & Immersive Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_EX19017G

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Experiential & Immersive Bronze Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Experiential

OS_EX19023B

2019 Experiential & Immersive Bronze Pencil

LOLA MullenLowe / Madrid + Primo Content / Barcelona

FELGTB

Hidden Flag

Innovation in Experiential

OS_EX19024B

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Experiential & Immersive Gold Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Events & Competitions

OS_EX19002G

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Competitions

OS_EX19003G

2019 Experiential & Immersive Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Events & Competitions

OS_EX19004S

2019 Experiential & Immersive Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Competitions

OS_EX19005S

2019 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Events & Competitions

OS_EX19006B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

OS_EX19021B

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Spaces & Immersive / Brand-Owned Experiences

OS_EX19015G

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Experiential & Immersive Gold Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19018G

2019 Experiential & Immersive Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Spaces & Immersive / Brand Installations

OS_EX19008G

2019 Experiential & Immersive Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Spaces & Immersive / Brand Installations

OS_EX19009G

2019 Experiential & Immersive Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

OS_EX19010S

2019 Experiential & Immersive Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Spaces & Immersive / Brand Installations

OS_EX19011S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand Installations

OS_EX19012S

2019 Experiential & Immersive Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand Installations

OS_EX19013B

2019 Experiential & Immersive Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Spaces & Immersive / Brand Installations

OS_EX19014B

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_EX19019S

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Use of Technology

OS_EX19053M

2019 Experiential & Immersive Merit Award

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Use of Technology

OS_EX19054M

2019 Experiential & Immersive Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Use of Technology

OS_EX19055M

2019 Experiential & Immersive Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology

OS_EX19056M

2019 Experiential & Immersive Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Use of Technology

OS_EX19057M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

The Nightmare King

Innovation in Experiential

OS_EX19065M

2019 Experiential & Immersive Merit Award

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Experiential

OS_EX19066M

2019 Experiential & Immersive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Experiential

OS_EX19067M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Innovation in Experiential

OS_EX19068M

2019 Experiential & Immersive Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Experiential

OS_EX19069M

2019 Experiential & Immersive Merit Award

The Escape Pod / Chicago

The Brady Campaign to Prevent Gun Violence

The Metro Gun Share Program

Innovation in Experiential

OS_EX19070M

2019 Experiential & Immersive Merit Award

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects

Craft / Writing

OS_EX19062M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Events & Competitions

OS_EX19025M

2019 Experiential & Immersive Merit Award

Fallon / Minneapolis

Arby's

Sandwiches for Life

Events & Competitions

OS_EX19026M

2019 Experiential & Immersive Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Events & Competitions

OS_EX19027M

2019 Experiential & Immersive Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Events & Competitions

OS_EX19028M

2019 Experiential & Immersive Merit Award

FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey

LG Electronics

LG B&Binge

Events & Competitions

OS_EX19029M

2019 Experiential & Immersive Merit Award

Leo Burnett / London + Fallon / London

Skoda

Tour de Femmes

Events & Competitions

OS_EX19030M

2019 Experiential & Immersive Merit Award

BBDO / Atlanta

Street Grace

Stop Traffick

Events & Competitions

OS_EX19031M

2019 Experiential & Immersive Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Events & Competitions

OS_EX19032M

2019 Experiential & Immersive Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics Germany

Re:Imagine Street ARt

Responsive Environments / User Activation

OS_EX19052M

2019 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Craft / Dynamic Data Visualization

OS_EX19064M

2019 Experiential & Immersive Merit Award

Kamp Grizzly / Portland + adidas / Portland

Adidas

Adidas 747 Warehouse St.

Spaces & Immersive / Brand-Owned Experiences

OS_EX19043M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Spaces & Immersive / Brand-Owned Experiences

OS_EX19044M

2019 Experiential & Immersive Merit Award

Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul

Hyundai Motor Company

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Spaces & Immersive / Brand-Owned Experiences

OS_EX19045M

2019 Experiential & Immersive Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Spaces & Immersive / Brand-Owned Experiences

OS_EX19046M

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