The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Use of Technology
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Use of Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Use of Technology
The Nightmare King Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program Agency: The Escape Pod / Chicago Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
"RUN THE WORLD" STUNT Agency: Wieden+Kennedy / Shanghai Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Adidas 747 Warehouse St. Agency: Kamp Grizzly / Portland + adidas / Portland Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion Agency: Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Re:Imagine Street ARt Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice." Agency: HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Sandwiches for Life Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Events & Competitions
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
LG B&Binge Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions
Tour de Femmes Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Competitions
Living Objects Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing
The Room Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Craft / Use of Sound

2019 Experiential & Immersive Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19058M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Use of Technology

OS_EX19053M

2019 Experiential & Immersive Merit Award

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Use of Technology

OS_EX19054M

2019 Experiential & Immersive Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Use of Technology

OS_EX19055M

2019 Experiential & Immersive Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology

OS_EX19056M

2019 Experiential & Immersive Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Use of Technology

OS_EX19057M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

The Nightmare King

Innovation in Experiential

OS_EX19065M

2019 Experiential & Immersive Merit Award

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Experiential

OS_EX19066M

2019 Experiential & Immersive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Experiential

OS_EX19067M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Innovation in Experiential

OS_EX19068M

2019 Experiential & Immersive Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Experiential

OS_EX19069M

2019 Experiential & Immersive Merit Award

The Escape Pod / Chicago

The Brady Campaign to Prevent Gun Violence

The Metro Gun Share Program

Innovation in Experiential

OS_EX19070M

2019 Experiential & Immersive Merit Award

Wieden+Kennedy / Shanghai

Nike Greater China

"RUN THE WORLD" STUNT

Responsive Environments / Architecture Enhancement

OS_EX19051M

2019 Experiential & Immersive Merit Award

Kamp Grizzly / Portland + adidas / Portland

Adidas

Adidas 747 Warehouse St.

Spaces & Immersive / Brand-Owned Experiences

OS_EX19043M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Spaces & Immersive / Brand-Owned Experiences

OS_EX19044M

2019 Experiential & Immersive Merit Award

Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul

Hyundai Motor Company

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Spaces & Immersive / Brand-Owned Experiences

OS_EX19045M

2019 Experiential & Immersive Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Spaces & Immersive / Brand-Owned Experiences

OS_EX19046M

2019 Experiential & Immersive Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Spaces & Immersive / Brand-Owned Experiences

OS_EX19047M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand-Owned Experiences

OS_EX19048M

2019 Experiential & Immersive Merit Award

ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London

The Edrington Group

The Macallan Visitor Experience

Spaces & Immersive / Brand-Owned Experiences

OS_EX19049M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand-Owned Experiences

OS_EX19050M

2019 Experiential & Immersive Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics Germany

Re:Imagine Street ARt

Responsive Environments / User Activation

OS_EX19052M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_EX19059M

2019 Experiential & Immersive Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Craft / Art Direction

OS_EX19060M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_EX19061M

2019 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Craft / Dynamic Data Visualization

OS_EX19064M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Spaces & Immersive / Brand Installations

OS_EX19033M

2019 Experiential & Immersive Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Spaces & Immersive / Brand Installations

OS_EX19034M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Spaces & Immersive / Brand Installations

OS_EX19035M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Spaces & Immersive / Brand Installations

OS_EX19036M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München

HORNBACH Baumarkt AG

HORNBACH "Room of silence – Giving toilets a voice."

Spaces & Immersive / Brand Installations

OS_EX19037M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Spaces & Immersive / Brand Installations

OS_EX19038M

2019 Experiential & Immersive Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Spaces & Immersive / Brand Installations

OS_EX19039M

2019 Experiential & Immersive Merit Award

GSD&M / Austin

Popeyes Louisiana Kitchen

12-Hour Drive-Thru

Spaces & Immersive / Brand Installations

OS_EX19040M

2019 Experiential & Immersive Merit Award

Anomaly / New York

Reese's

The Reese's Candy Converter

Spaces & Immersive / Brand Installations

OS_EX19041M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand Installations

OS_EX19042M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Events & Competitions

OS_EX19025M

2019 Experiential & Immersive Merit Award

Fallon / Minneapolis

Arby's

Sandwiches for Life

Events & Competitions

OS_EX19026M

2019 Experiential & Immersive Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Events & Competitions

OS_EX19027M

2019 Experiential & Immersive Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Events & Competitions

OS_EX19028M

2019 Experiential & Immersive Merit Award

FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey

LG Electronics

LG B&Binge

Events & Competitions

OS_EX19029M

2019 Experiential & Immersive Merit Award

Leo Burnett / London + Fallon / London

Skoda

Tour de Femmes

Events & Competitions

OS_EX19030M

2019 Experiential & Immersive Merit Award

BBDO / Atlanta

Street Grace

Stop Traffick

Events & Competitions

OS_EX19031M

2019 Experiential & Immersive Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Events & Competitions

OS_EX19032M

2019 Experiential & Immersive Merit Award

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects

Craft / Writing

OS_EX19062M

2019 Experiential & Immersive Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Room

Craft / Use of Sound

OS_EX19063M

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