The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Spaces & Immersive / Brand Installations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Spaces & Immersive / Brand-Owned Experiences
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Competitions
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Events & Competitions
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Competitions
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Hidden Flag Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona Client: FELGTB Category: Innovation in Experiential
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice." Agency: HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Adidas 747 Warehouse St. Agency: Kamp Grizzly / Portland + adidas / Portland Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion Agency: Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Sandwiches for Life Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Events & Competitions
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
LG B&Binge Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_EX19019S

2019 Experiential & Immersive Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Spaces & Immersive / Brand Installations

OS_EX19008G

2019 Experiential & Immersive Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Spaces & Immersive / Brand Installations

OS_EX19009G

2019 Experiential & Immersive Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

OS_EX19010S

2019 Experiential & Immersive Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Spaces & Immersive / Brand Installations

OS_EX19011S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand Installations

OS_EX19012S

2019 Experiential & Immersive Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand Installations

OS_EX19013B

2019 Experiential & Immersive Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Spaces & Immersive / Brand Installations

OS_EX19014B

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Spaces & Immersive / Brand-Owned Experiences

OS_EX19015G

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Experiential & Immersive Gold Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Events & Competitions

OS_EX19002G

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Competitions

OS_EX19003G

2019 Experiential & Immersive Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Events & Competitions

OS_EX19004S

2019 Experiential & Immersive Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Competitions

OS_EX19005S

2019 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Events & Competitions

OS_EX19006B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

OS_EX19021B

2019 Experiential & Immersive Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_EX19017G

2019 Experiential & Immersive Gold Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_EX19018G

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Experiential & Immersive Bronze Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Experiential

OS_EX19023B

2019 Experiential & Immersive Bronze Pencil

LOLA MullenLowe / Madrid + Primo Content / Barcelona

FELGTB

Hidden Flag

Innovation in Experiential

OS_EX19024B

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_EX19059M

2019 Experiential & Immersive Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Craft / Art Direction

OS_EX19060M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_EX19061M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Spaces & Immersive / Brand Installations

OS_EX19033M

2019 Experiential & Immersive Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Spaces & Immersive / Brand Installations

OS_EX19034M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Spaces & Immersive / Brand Installations

OS_EX19035M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Spaces & Immersive / Brand Installations

OS_EX19036M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München

HORNBACH Baumarkt AG

HORNBACH "Room of silence – Giving toilets a voice."

Spaces & Immersive / Brand Installations

OS_EX19037M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Spaces & Immersive / Brand Installations

OS_EX19038M

2019 Experiential & Immersive Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Spaces & Immersive / Brand Installations

OS_EX19039M

2019 Experiential & Immersive Merit Award

GSD&M / Austin

Popeyes Louisiana Kitchen

12-Hour Drive-Thru

Spaces & Immersive / Brand Installations

OS_EX19040M

2019 Experiential & Immersive Merit Award

Anomaly / New York

Reese's

The Reese's Candy Converter

Spaces & Immersive / Brand Installations

OS_EX19041M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand Installations

OS_EX19042M

2019 Experiential & Immersive Merit Award

Kamp Grizzly / Portland + adidas / Portland

Adidas

Adidas 747 Warehouse St.

Spaces & Immersive / Brand-Owned Experiences

OS_EX19043M

2019 Experiential & Immersive Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Spaces & Immersive / Brand-Owned Experiences

OS_EX19044M

2019 Experiential & Immersive Merit Award

Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul

Hyundai Motor Company

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Spaces & Immersive / Brand-Owned Experiences

OS_EX19045M

2019 Experiential & Immersive Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Spaces & Immersive / Brand-Owned Experiences

OS_EX19046M

2019 Experiential & Immersive Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Spaces & Immersive / Brand-Owned Experiences

OS_EX19047M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand-Owned Experiences

OS_EX19048M

2019 Experiential & Immersive Merit Award

ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London

The Edrington Group

The Macallan Visitor Experience

Spaces & Immersive / Brand-Owned Experiences

OS_EX19049M

2019 Experiential & Immersive Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand-Owned Experiences

OS_EX19050M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Events & Competitions

OS_EX19025M

2019 Experiential & Immersive Merit Award

Fallon / Minneapolis

Arby's

Sandwiches for Life

Events & Competitions

OS_EX19026M

2019 Experiential & Immersive Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Events & Competitions

OS_EX19027M

2019 Experiential & Immersive Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Events & Competitions

OS_EX19028M

2019 Experiential & Immersive Merit Award

FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey

LG Electronics

LG B&Binge

Events & Competitions

OS_EX19029M

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