The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Experiential & Immersive
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
Award
Agency
Client
Title
Category
Annual ID

The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology

Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Spaces & Immersive / Brand-Owned Experiences


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology


My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Events & Competitions


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Competitions


DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Spaces & Immersive / Brand Installations


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Spaces & Immersive / Brand Installations


A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Experiential


Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Events & Competitions


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Competitions


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Spaces & Immersive / Brand Installations


Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand Installations


Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction


Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Experiential


Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB Category: Innovation in Experiential


Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling


The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Events & Competitions


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Events & Competitions


David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand Installations


The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization


Adidas 747 Warehouse St.
Agency: Kamp Grizzly / Portland + adidas / Portland
Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences


HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences


2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences


Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences


#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences


David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences


The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences


The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences


The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential


Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential


Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential


The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential


Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Use of Technology


Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Use of Technology


KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Use of Technology


Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology


Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Use of Technology


Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions


The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions


Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions


LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions


Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions


Award:
2019 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19015G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_EX19017G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Competitions
Annual ID:
OS_EX19002G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Competitions
Annual ID:
OS_EX19003G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
Publicis Italy / Milan + Publicis / New York
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19008G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19009G

Award:
2019 Experiential & Immersive Gold Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19018G

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Annual ID:
OS_EX19022S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Events & Competitions
Annual ID:
OS_EX19004S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Annual ID:
OS_EX19005S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19010S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19011S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19012S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Annual ID:
OS_EX19019S

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19016B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Annual ID:
OS_EX19023B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client:
FELGTB
Title:
Hidden Flag
Category:
Innovation in Experiential
Annual ID:
OS_EX19024B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Annual ID:
OS_EX19020B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Events & Competitions
Annual ID:
OS_EX19006B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Annual ID:
OS_EX19007B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19013B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19014B

Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19021B

Award:
2019 Experiential & Immersive Merit Award
Agency:
Kamp Grizzly / Portland + adidas / Portland
Client:
Adidas
Title:
Adidas 747 Warehouse St.
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19043M

Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19044M

Award:
2019 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client:
Hyundai Motor Company
Title:
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19045M

Award:
2019 Experiential & Immersive Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19046M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19047M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19048M

Award:
2019 Experiential & Immersive Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client:
The Edrington Group
Title:
The Macallan Visitor Experience
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19049M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19050M

Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Annual ID:
OS_EX19065M

Award:
2019 Experiential & Immersive Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Annual ID:
OS_EX19066M

Award:
2019 Experiential & Immersive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Annual ID:
OS_EX19067M

Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Annual ID:
OS_EX19068M

Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Annual ID:
OS_EX19069M

Award:
2019 Experiential & Immersive Merit Award
Agency:
The Escape Pod / Chicago
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Annual ID:
OS_EX19070M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Use of Technology
Annual ID:
OS_EX19053M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Annual ID:
OS_EX19054M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Annual ID:
OS_EX19055M

Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Annual ID:
OS_EX19056M

Award:
2019 Experiential & Immersive Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Use of Technology
Annual ID:
OS_EX19057M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Annual ID:
OS_EX19025M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Annual ID:
OS_EX19026M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Annual ID:
OS_EX19027M

Award:
2019 Experiential & Immersive Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Annual ID:
OS_EX19028M

Award:
2019 Experiential & Immersive Merit Award
Agency:
FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Annual ID:
OS_EX19029M
