The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Agency Rankings
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / User Experience
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Craft - Visual & Audio Craft / Animation
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Utility
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft - Visual & Audio Craft / Music
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
BASIC® — MOVES.
Agency: BASIC® / San Diego
Client: BASIC® Category: Craft - Web UX / UI / User Experience
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft - Web UX / UI / User Experience
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / User Experience
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Kupu
Agency: Colenso BBDO / Auckland
Client: Spark New Zealand Category: Craft - Mobile UX / UI / User Experience
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Craft - Mobile UX / UI / Utility
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design