The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Touching Masterpieces Agency: Geometry / Prague + NeuroDigital / Almeria Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / Interface Design
BASIC® — MOVES. Agency: BASIC® / San Diego Client: BASIC® Category: Craft - Web UX / UI / User Experience
Duroc Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris Client: Duroc Category: Craft - Web UX / UI / User Experience
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / User Experience
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Kupu Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Craft - Mobile UX / UI / User Experience
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin? Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Craft - Visual & Audio Craft / Music
MobilityForAll.com Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Utility
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Shanghai Never Done Shop Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Alexios, The Spartan Assistant Agency: R/GA / San Francisco Client: Ubisoft Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
The Sun and the Snake Agency: BBDO / New York + MTC Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Craft - Visual & Audio Craft / Animation
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Craft - Mobile UX / UI / Utility
PETA – Eye to Eye Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Digital Craft Gold Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

OS_DC19002G

2019 Digital Craft Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / User Experience

OS_DC19003G

2019 Digital Craft Gold Pencil

Google Creative Lab / London + Kyle McDonald / London

Google Arts and Culture

Draw to Art

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19016G

2019 Digital Craft Silver Pencil

Geometry / Prague + NeuroDigital / Almeria

NeuroDigital

Touching Masterpieces

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19017S

2019 Digital Craft Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19018B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Digital Craft Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

OS_DC19013G

2019 Digital Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

OS_DC19014S

2019 Digital Craft Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Craft - Use of Digital Devices / Smart Devices & Platforms

OS_DC19006G

2019 Digital Craft Silver Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft - Visual & Audio Craft / Sound

OS_DC19015S

2019 Digital Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Craft - Visual & Audio Craft / Animation

OS_DC19010G

2019 Digital Craft Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

OS_DC19011G

2019 Digital Craft Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft - Visual & Audio Craft / Animation

OS_DC19012G

2019 Digital Craft Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19007G

2019 Digital Craft Silver Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19008S

2019 Digital Craft Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19009B

2019 Digital Craft Bronze Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / Interface Design

OS_DC19004B

2019 Digital Craft Merit Award

BASIC® / San Diego

BASIC®

BASIC® — MOVES.

Craft - Web UX / UI / User Experience

OS_DC19020M

2019 Digital Craft Merit Award

Bonhomme / Paris + Made / Brussels + Se Quema / Paris

Duroc

Duroc

Craft - Web UX / UI / User Experience

OS_DC19021M

2019 Digital Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Web UX / UI / User Experience

OS_DC19022M

2019 Digital Craft Merit Award

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19042M

2019 Digital Craft Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19043M

2019 Digital Craft Merit Award

Colenso BBDO / Auckland

Spark New Zealand

Kupu

Craft - Mobile UX / UI / User Experience

OS_DC19026M

2019 Digital Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Craft - Visual & Audio Craft / Music

OS_DC19036M

2019 Digital Craft Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Craft - Visual & Audio Craft / Music

OS_DC19037M

2019 Digital Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Visual & Audio Craft / Music

OS_DC19038M

2019 Digital Craft Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft - Visual & Audio Craft / Music

OS_DC19039M

2019 Digital Craft Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York

Wendy's

webeefin?

Craft - Visual & Audio Craft / Music

OS_DC19040M

2019 Digital Craft Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

MobilityForAll.com

Craft - Web UX / UI / Utility

OS_DC19019M

2019 Digital Craft Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Craft - Mobile UX / UI / Interface Design

OS_DC19027M

2019 Digital Craft Merit Award

AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney

Nike Greater China

Shanghai Never Done Shop

Craft - Mobile UX / UI / Interface Design

OS_DC19028M

2019 Digital Craft Merit Award

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft - Cross-Channel UX / UI / Digital

OS_DC19031M

2019 Digital Craft Merit Award

360i / New York

HBO

Westworld: The Maze

Craft - Use of Digital Devices / Smart Devices & Platforms

OS_DC19029M

2019 Digital Craft Merit Award

R/GA / San Francisco

Ubisoft

Alexios, The Spartan Assistant

Craft - Use of Digital Devices / Smart Devices & Platforms

OS_DC19030M

2019 Digital Craft Merit Award

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft - Visual & Audio Craft / Sound

OS_DC19041M

2019 Digital Craft Merit Award

BBDO / New York + MTC

Foot Locker

The Sun and the Snake

Craft - Visual & Audio Craft / Animation

OS_DC19033M

2019 Digital Craft Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Craft - Visual & Audio Craft / Animation

OS_DC19034M

2019 Digital Craft Merit Award

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Craft - Visual & Audio Craft / Animation

OS_DC19035M

2019 Digital Craft Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Craft - Mobile UX / UI / Utility

OS_DC19025M

2019 Digital Craft Merit Award

Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg

PETA Deutschland e.V.

PETA – Eye to Eye

Craft - Visual & Audio Craft / Visual Effects

OS_DC19032M

2019 Digital Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Web UX / UI / Interface Design

OS_DC19023M

2019 Digital Craft Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

MobilityForAll.com

Craft - Web UX / UI / Interface Design

OS_DC19024M

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