The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations
House of Innovation Shanghai 001 Center Court Digital Interactive Experience Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Cultural Driver
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Engagement / Stunts & Activations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Online / Streaming Audio
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out of Home / P.O.P. & In-Store
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Touching Masterpieces Agency: Geometry / Prague + NeuroDigital / Almeria Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand Installations
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Experiential Radio & Audio
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
One Book of Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story Agency: FF / Paris + Urgence Homophobie / Paris Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Health, Wellness & Pharma Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Public Relations

OS_HW19022S

2019 Health, Wellness & Pharma Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Public Relations

OS_HW19023S

2019 Design Silver Pencil

Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai

Nike Greater China

House of Innovation Shanghai 001 Center Court Digital Interactive Experience

Experiential / Environmental / Indoor Spaces

OS_DE19053S

2019 Branded Entertainment Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Campaign / Series / Episodic

OS_BE19007S

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Mobile Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Mobile

OS_MO19020S

2019 Social Media Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft / Use of Visuals

OS_SM19028S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Craft / Use of Visuals

OS_SM19029S

2019 Branded Entertainment Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Experiential / Live Events

OS_BE19030S

2019 Branded Entertainment Silver Pencil

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkeeper

Experiential / Live Events

OS_BE19031S

2019 Cultural Driver Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Cultural Driver

OS_CD19002S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Health & Wellness

OS_HW19028S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Engagement / Stunts & Activations

OS_SM19022S

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Radio & Audio Silver Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Online / Streaming Audio

OS_RA19006S

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft / Writing - Campaign

OS_RA19017S

2019 Direct Marketing Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out of Home / P.O.P. & In-Store

OS_DI19005S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19025S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Digital Craft Silver Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft - Visual & Audio Craft / Sound

OS_DC19015S

2019 Mobile Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

OS_MO19016S

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Print & Outdoor Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography

OS_PO19054S

2019 Digital Craft Silver Pencil

Geometry / Prague + NeuroDigital / Almeria

NeuroDigital

Touching Masterpieces

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19017S

2019 Experiential & Immersive Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

OS_EX19010S

2019 Experiential & Immersive Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Spaces & Immersive / Brand Installations

OS_EX19011S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand Installations

OS_EX19012S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Innovation in Film

OS_FI19039S

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential Radio & Audio

OS_RA19010S

2019 Radio & Audio Silver Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Experiential Radio & Audio

OS_RA19011S

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Print & Outdoor Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book of Art

Promotional / Collateral / Promotional Items

OS_PO19023S

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Social Influencer Marketing Silver Pencil

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Influencer Marketing / Multi-Channel

OS_SI19006S

2019 Social Influencer Marketing Silver Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Influencer Marketing / Multi-Channel

OS_SI19007S

2019 Social Influencer Marketing Silver Pencil

FF / Paris + Urgence Homophobie / Paris

Urgence Homophobie

Their story is my story

Influencer Marketing / Multi-Channel

OS_SI19008S

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