The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Targeting
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow Agency: Herezie Group / Paris Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left Agency: Leo Burnett / Madrid + Tesaruro / Madrid Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Creative Use of Data / Storytelling
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly Agency: Alma DDB / Miami Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Targeting
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Creative Use of Data / Targeting
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Data Visualization

OS_CU19002G

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Creative Use of Data Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

OS_CU19005B

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Storytelling

OS_CU19008G

2019 Creative Use of Data Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Creative Use of Data / Storytelling

OS_CU19009G

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Creative Use of Data Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

OS_CU19011B

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Creative Use of Data Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Targeting

OS_CU19007B

2019 Creative Use of Data Gold Pencil

Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

OS_CU19012G

2019 Creative Use of Data Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Real-Time

OS_CU19013S

2019 Creative Use of Data Bronze Pencil

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Real-Time

OS_CU19014B

2019 Creative Use of Data Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

OS_CU19015M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Data Visualization

OS_CU19016M

2019 Creative Use of Data Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Creative Use of Data / Data Visualization

OS_CU19017M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Storytelling

OS_CU19023M

2019 Creative Use of Data Merit Award

Herezie Group / Paris

GOOGLE CLOUD FRANCE

The Biography of Tomorrow

Creative Use of Data / Storytelling

OS_CU19024M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Storytelling

OS_CU19025M

2019 Creative Use of Data Merit Award

Leo Burnett / Madrid + Tesaruro / Madrid

Pernod Ricard

The time we have left

Creative Use of Data / Storytelling

OS_CU19026M

2019 Creative Use of Data Merit Award

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Creative Use of Data / Storytelling

OS_CU19027M

2019 Creative Use of Data Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Targeting

OS_CU19018M

2019 Creative Use of Data Merit Award

Alma DDB / Miami

Free Radicals

Search Responsibly

Creative Use of Data / Targeting

OS_CU19019M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Targeting

OS_CU19020M

2019 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Creative Use of Data / Targeting

OS_CU19021M

2019 Creative Use of Data Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Creative Use of Data / Targeting

OS_CU19022M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Real-Time

OS_CU19030M

2019 Creative Use of Data Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles

Google Cloud

Know What Your Data Knows

Creative Use of Data / Real-Time

OS_CU19031M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Real-Time

OS_CU19032M

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