The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Real-Time
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Creative Use of Data / Targeting
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Creative Use of Data / Data Visualization
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Real-Time
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Targeting
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Real-Time
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Targeting
Backfire
Agency: Rethink
Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Social Media
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow
Agency: Herezie Group / Paris
Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid
Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Creative Use of Data / Storytelling
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Best of Discipline Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19012G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19008G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19009G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19002G
Award:
2019 Creative Use of Data Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19013S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19006S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19010S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19003S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19004S
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19014B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19007B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19011B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19005B
Award:
2019 Creative Use of Data Merit Award
Agency:
Cole & Weber / Seattle
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19030M
Award:
2019 Creative Use of Data Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19031M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19032M
Award:
2019 Creative Use of Data Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19018M
Award:
2019 Creative Use of Data Merit Award
Agency:
Alma DDB / Miami
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19019M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19020M
Award:
2019 Creative Use of Data Merit Award
Agency:
Rethink
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19021M
Award:
2019 Creative Use of Data Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19022M
Award:
2019 Creative Use of Data Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19028M
Award:
2019 Creative Use of Data Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU19029M
Award:
2019 Creative Use of Data Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19023M
Award:
2019 Creative Use of Data Merit Award
Agency:
Herezie Group / Paris
Client:
GOOGLE CLOUD FRANCE
Title:
The Biography of Tomorrow
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19024M
Award:
2019 Creative Use of Data Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19025M
Award:
2019 Creative Use of Data Merit Award
Agency:
Leo Burnett / Madrid + Tesaruro / Madrid
Client:
Pernod Ricard
Title:
The time we have left
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19026M
Award:
2019 Creative Use of Data Merit Award
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19027M
Award:
2019 Creative Use of Data Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19015M
Award:
2019 Creative Use of Data Merit Award
Agency:
Cole & Weber / Seattle
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19016M