The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Targeting
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly Agency: Alma DDB / Miami Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Targeting
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Creative Use of Data / Targeting
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow Agency: Herezie Group / Paris Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left Agency: Leo Burnett / Madrid + Tesaruro / Madrid Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Creative Use of Data / Storytelling
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Creative Use of Data Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Targeting

OS_CU19007B

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Storytelling

OS_CU19008G

2019 Creative Use of Data Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Creative Use of Data / Storytelling

OS_CU19009G

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Creative Use of Data Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

OS_CU19011B

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Data Visualization

OS_CU19002G

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Creative Use of Data Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

OS_CU19005B

2019 Creative Use of Data Gold Pencil

Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

OS_CU19012G

2019 Creative Use of Data Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Real-Time

OS_CU19013S

2019 Creative Use of Data Bronze Pencil

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Real-Time

OS_CU19014B

2019 Creative Use of Data Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Targeting

OS_CU19018M

2019 Creative Use of Data Merit Award

Alma DDB / Miami

Free Radicals

Search Responsibly

Creative Use of Data / Targeting

OS_CU19019M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Targeting

OS_CU19020M

2019 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Creative Use of Data / Targeting

OS_CU19021M

2019 Creative Use of Data Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Creative Use of Data / Targeting

OS_CU19022M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Storytelling

OS_CU19023M

2019 Creative Use of Data Merit Award

Herezie Group / Paris

GOOGLE CLOUD FRANCE

The Biography of Tomorrow

Creative Use of Data / Storytelling

OS_CU19024M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Storytelling

OS_CU19025M

2019 Creative Use of Data Merit Award

Leo Burnett / Madrid + Tesaruro / Madrid

Pernod Ricard

The time we have left

Creative Use of Data / Storytelling

OS_CU19026M

2019 Creative Use of Data Merit Award

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Creative Use of Data / Storytelling

OS_CU19027M

2019 Creative Use of Data Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

OS_CU19015M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Data Visualization

OS_CU19016M

2019 Creative Use of Data Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Creative Use of Data / Data Visualization

OS_CU19017M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Real-Time

OS_CU19030M

2019 Creative Use of Data Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles

Google Cloud

Know What Your Data Knows

Creative Use of Data / Real-Time

OS_CU19031M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Real-Time

OS_CU19032M

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