The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly Agency: Alma DDB / Miami Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Targeting
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Creative Use of Data / Targeting
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow Agency: Herezie Group / Paris Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left Agency: Leo Burnett / Madrid + Tesaruro / Madrid Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Creative Use of Data / Storytelling
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica Client: New Balance Category: Creative Use of Data / Real-Time

2019 Creative Use of Data Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Targeting

OS_CU19018M

2019 Creative Use of Data Merit Award

Alma DDB / Miami

Free Radicals

Search Responsibly

Creative Use of Data / Targeting

OS_CU19019M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Targeting

OS_CU19020M

2019 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Creative Use of Data / Targeting

OS_CU19021M

2019 Creative Use of Data Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Creative Use of Data / Targeting

OS_CU19022M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Storytelling

OS_CU19023M

2019 Creative Use of Data Merit Award

Herezie Group / Paris

GOOGLE CLOUD FRANCE

The Biography of Tomorrow

Creative Use of Data / Storytelling

OS_CU19024M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Storytelling

OS_CU19025M

2019 Creative Use of Data Merit Award

Leo Burnett / Madrid + Tesaruro / Madrid

Pernod Ricard

The time we have left

Creative Use of Data / Storytelling

OS_CU19026M

2019 Creative Use of Data Merit Award

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Creative Use of Data / Storytelling

OS_CU19027M

2019 Creative Use of Data Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

OS_CU19015M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Data Visualization

OS_CU19016M

2019 Creative Use of Data Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Creative Use of Data / Data Visualization

OS_CU19017M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Real-Time

OS_CU19030M

2019 Creative Use of Data Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles

Google Cloud

Know What Your Data Knows

Creative Use of Data / Real-Time

OS_CU19031M

2019 Creative Use of Data Merit Award

VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

New Balance

Real-Time Exception Spotting

Creative Use of Data / Real-Time

OS_CU19032M

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