The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
Welcome Home Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
"Stan Smith: Some People Think I'm A Shoe!" Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Competitions
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Health & Wellness
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
The Truth Is Worth It: Rigor Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Last Germ Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Branded Entertainment Gold Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

OS_BE19018G

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Film Gold Pencil

MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

The Boy and the Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

OS_FI19019G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

OS_FI19020G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

OS_FI19021G

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Printing & Paper Craft

OS_DE19070G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Printing & Paper Craft

OS_DE19071G

2019 Design Gold Pencil

adidas / Portland + Johannes Leonardo / New York

adidas

"Stan Smith: Some People Think I'm A Shoe!"

Editorial / Books

OS_DE19016G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Public Relations

OS_HW19020G

2019 Health, Wellness & Pharma Gold Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Public Relations

OS_HW19021G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

2019 Social Influencer Marketing Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Influencer Marketing / Multi-Channel

OS_SI19005G

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19019G

2019 Experiential & Immersive Gold Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Events & Competitions

OS_EX19002G

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Competitions

OS_EX19003G

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Health & Wellness

OS_HW19025G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

OS_DE19028G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

OS_DE19029G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

OS_DE19030G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

OS_FI19002G

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Public Relations Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Media Relations

OS_PR19002G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

OS_PO19015G

2019 Radio & Audio Gold Pencil

BBDO / New York + iHeartMedia

Mars Chocolate North America / Snickers

3PM Brainstorms

Craft / Writing - Campaign

OS_RA19015G

2019 Radio & Audio Gold Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ

Craft / Writing - Campaign

OS_RA19016G

2019 Branded Entertainment Gold Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Short Form Video / Campaign / Series / Episodic

OS_BE19006G

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