The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation
3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Last Germ Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Spaces & Immersive / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Typography
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Short Form Video / Single
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Intellectual Property Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Integrated Digital & Physical Product

OS_IP19007G

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

OS_PO19057G

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Transformation

OS_IG19010G

2019 Radio & Audio Gold Pencil

BBDO / New York + iHeartMedia

Mars Chocolate North America / Snickers

3PM Brainstorms

Craft / Writing - Campaign

OS_RA19015G

2019 Radio & Audio Gold Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ

Craft / Writing - Campaign

OS_RA19016G

2019 Digital Craft Gold Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

OS_DC19002G

2019 Digital Craft Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / User Experience

OS_DC19003G

2019 Public Relations Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Community Building

OS_PR19012G

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Storytelling

OS_CU19008G

2019 Creative Use of Data Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Creative Use of Data / Storytelling

OS_CU19009G

2019 Experiential & Immersive Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Spaces & Immersive / Brand Installations

OS_EX19008G

2019 Experiential & Immersive Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Spaces & Immersive / Brand Installations

OS_EX19009G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Branded Entertainment

OS_BE19042G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

OS_BE19043G

2019 Branded Entertainment Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

OS_BE19044G

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Design Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Data Visualization / Static or Dynamic

OS_DE19045G

2019 Print & Outdoor Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Typography

OS_PO19055G

2019 Digital Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft - Visual & Audio Craft / Animation

OS_DC19010G

2019 Digital Craft Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

OS_DC19011G

2019 Digital Craft Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft - Visual & Audio Craft / Animation

OS_DC19012G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Music Videos

OS_BE19022G

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

OS_CE19008G

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Cinematography / Single

OS_MI19024G

2019 Moving Image Craft Gold Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Craft - Use of Music / Original Music

OS_MI19041G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Short Form Video / Single

OS_BE19002G

2019 Branded Entertainment Gold Pencil

Droga5 / New York + Wieden+Kennedy / New York

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

OS_BE19003G

2019 Branded Entertainment Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Single

OS_BE19004G

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