The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: CMO Pencil
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Television & VOD / Varying Length Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Craft - Writing / Campaign
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Experiential Radio & Audio
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Competitions
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio
webeefin? Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Audio
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 CMO Pencil Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CMO19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Film Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Photography

OS_DE19064G

2019 Design Gold Pencil

J. Walter Thompson / India + J. Walter Thompson / Amsterdam

Jimmy Nelson Foundation

BLINK TEST

Craft / Photography

OS_DE19065G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

OS_DE19066G

2019 Integrated Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Integrated Branding

OS_IG19012G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

OS_FI19013G

2019 Social Media Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Social Engagement / Stunts & Activations

OS_SM19021G

2019 Print & Outdoor Gold Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Craft / Art Direction

OS_PO19041G

2019 Print & Outdoor Gold Pencil

DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

OS_PO19042G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Branded Entertainment Gold Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

OS_BE19018G

2019 Radio & Audio Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Custom Content

OS_RA19007G

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

OS_PO19015G

2019 Integrated Gold Pencil

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

OS_IG19011G

2019 Social Media Gold Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Livestream

OS_SM19012G

2019 Moving Image Craft Gold Pencil

Droga5 / New York

The New York Times

The Truth Is Worth It

Craft - Writing / Campaign

OS_MI19016G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Experiential Radio & Audio

OS_RA19009G

2019 Design Gold Pencil

DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

OS_DE19059G

2019 Experiential & Immersive Gold Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Events & Competitions

OS_EX19002G

2019 Experiential & Immersive Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Competitions

OS_EX19003G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

OS_DE19028G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

OS_DE19029G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

OS_DE19030G

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Digital / Use of Technology

OS_HW19013G

2019 Health, Wellness & Pharma Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Digital / Use of Technology

OS_HW19014G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Audio

OS_BE19024G

2019 Branded Entertainment Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York

Wendy's

webeefin?

Audio

OS_BE19025G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

OS_HW19003G

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Transformation

OS_IG19010G

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