The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace Category: Typography / Dynamic / In Motion
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Health & Wellness
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Digital / Use of Technology
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Online Advertising / Native Ads
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Innovation in Film
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
The Truth Is Worth It
Agency: Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Sound Design / Campaign
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Direction / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Direction / Single
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Online Video / Online-only Video - Single
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / User Experience
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Design
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign / Online
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Social Channel
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Cinema Advertising
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single