The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Experiential / Live Events
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta Category: Craft - Animation / Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Social Media
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Feature Length / Narrative & Documentary
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Real-Time
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Social Post / Campaign
Costume change at the opera
Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Münchner Philharmoniker Category: Branding / Logo
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Social Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals