The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Sound Design / Single
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press Category: Editorial / Books
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Social Channel
Deadpool 2 opening titles
Agency: Method Studios / New York + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Disclaimer, Round 2
Agency: The Martin Agency / Richmond + Rainmaker / Richmond
Client: GEICO Category: Broadcast / Campaign
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Editing / Single
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign
HPE I.T. Monster
Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Animation / Single
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: User-Generated Content