The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign


McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single


The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single


The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single


Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production


Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing


Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series


Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single


Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single


A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single


THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign


Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign


Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign


My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology


Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Use of Digital Technology


Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Campaign


McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign


"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE Category: Branding / Corporate Communications


Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items


Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Innovation in Print & Outdoor


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaigns / Integrated Branding


HPE I.T. Monster
Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft


BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Cultural Driver


Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography


Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Events & Competitions


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Competitions


Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling


Disclaimer, Round 2
Agency: The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client: GEICO Category: Broadcast / Campaign


3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign


The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events


Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events


Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single


The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single


Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single


Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Editing / Single


The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Innovation in Design


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management


The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Experiential / Brand Installations


DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Experiential / Brand Installations


The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design


Award:
2019 Direct Marketing Silver Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign
Annual ID:
OS_DI19027S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19028S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19024S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19025S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19026S

Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Annual ID:
OS_DI19033S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Annual ID:
OS_IN19022S

Award:
2019 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19031S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Annual ID:
OS_BE19012S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Annual ID:
OS_BE19013S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
PostPanic / Amsterdam + Nuna9 / London
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Annual ID:
OS_BE19014S

Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19018S

Award:
2019 Design Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19054S

Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S

Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S

Award:
2019 Direct Marketing Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19034S

Award:
2019 Direct Marketing Silver Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19035S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19007S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19008S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
We Rise
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI19017S

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19017S

Award:
2019 Design Silver Pencil
Agency:
Publicis Pixelpark / Erlangen/Hamburg
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19011S

Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19058S

Award:
2019 Integrated Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaigns / Integrated Branding
Annual ID:
OS_IG19003S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client:
Hewlett Packard Enterprise
Title:
HPE I.T. Monster
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19050S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19051S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S

Award:
2019 Cultural Driver Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Cultural Driver
Annual ID:
OS_CD19002S

Award:
2019 Design Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Annual ID:
OS_DE19056S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Annual ID:
OS_PO19054S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Events & Competitions
Annual ID:
OS_EX19004S

Award:
2019 Experiential & Immersive Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Annual ID:
OS_EX19005S

Award:
2019 Creative Use of Data Silver Pencil
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19010S

Award:
2019 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Annual ID:
OS_RA19004S

Award:
2019 Radio & Audio Silver Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Annual ID:
OS_RA19005S

Award:
2019 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19027S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S

Award:
2019 Interactive & Online Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19012S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19013S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Editing / Single
Annual ID:
OS_MI19019S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Editing / Single
Annual ID:
OS_MI19020S

Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Annual ID:
OS_DE19075S

Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S

Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19033S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Publicis Italy / Milan + Publicis / New York
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19034S
