The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Sound Design / Single
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Cinematography / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
One Book of Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Animation / Single
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Reputation Management
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
Chocolate World Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign
Lyric Newspaper Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Publishing / Newspaper - Campaign
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Social Post / Campaign
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Indycar "Fastest Instagram Stories" Agency: Verizon / New York Client: Verizon Category: Mobile-First Video / Under 3 Seconds
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Online / Streaming Audio
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Three Minutes Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Who? Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events Agency: PostPanic / Amsterdam + Nuna9 / London Client: Liberty Global Category: Long Form Video / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Health & Wellness

OS_HW19028S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Sound Design / Single

OS_MI19038S

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Cinematography / Single

OS_MI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Print & Outdoor Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book of Art

Promotional / Collateral / Promotional Items

OS_PO19023S

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft - Animation / Single

OS_MI19031S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Mobile Silver Pencil

McCann / Bristol + McCann / Birmingham

Refuge - Lisa King

Reversible Poetry

Craft / Writing

OS_MO19019S

2019 Public Relations Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Reputation Management

OS_PR19020S

2019 Public Relations Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Reputation Management

OS_PR19021S

2019 Branded Entertainment Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Feature Length / Narrative & Documentary

OS_BE19019S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Print & Outdoor Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography

OS_PO19054S

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Direct Marketing Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Craft / Use of Digital Technology

OS_DI19034S

2019 Direct Marketing Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Use of Digital Technology

OS_DI19035S

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Moving Image Craft Silver Pencil

Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo

Lacta

Chocolate World

Craft - Animation / Campaign

OS_MI19033S

2019 Print & Outdoor Silver Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Newspaper Series

Publishing / Newspaper - Campaign

OS_PO19007S

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Publishing / Newspaper - Campaign

OS_PO19008S

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Current Event Response

OS_PR19025S

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Social Media Silver Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Social Post / Campaign

OS_SM19009S

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Film Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeroméxico

DNA Discounts

Online Films & Video / Long Form - Single

OS_FI19022S

2019 Film Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

OS_FI19023S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

OS_FI19024S

2019 Film Silver Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Online Films & Video / Long Form - Single

OS_FI19025S

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19025S

2019 Mobile Silver Pencil

Verizon / New York

Verizon

Indycar "Fastest Instagram Stories"

Mobile-First Video / Under 3 Seconds

OS_MO19009S

2019 Radio & Audio Silver Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Online / Streaming Audio

OS_RA19006S

2019 Social Media Silver Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Social Media

OS_SM19032S

2019 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Three Minutes

Long Form Video / Single

OS_BE19012S

2019 Branded Entertainment Silver Pencil

Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires

FOX Networks group Latin America

Who?

Long Form Video / Single

OS_BE19013S

2019 Branded Entertainment Silver Pencil

PostPanic / Amsterdam + Nuna9 / London

Liberty Global

A Report of Connected Events

Long Form Video / Single

OS_BE19014S

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Radio & Audio

OS_RA19020S

2019 Mobile Silver Pencil

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Utility

OS_MO19004S

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