The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: User-Generated Content
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Utility
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft - Use of Music / Original Music
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Real-Time
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Editing / Single
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand Installations
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Cultural Driver
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Physical Items
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Social Post / Campaign
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Direction / Single
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Creative Use of Data / Data Visualization
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Creative Effectiveness