The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: User-Generated Content
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Creative Use of Data / Targeting
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out of Home / P.O.P. & In-Store
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Digital Product
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Editing / Single
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Award:
2019 Design Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19054S
Award:
2019 Digital Craft Silver Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC19008S
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19009S
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19006S
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19007S
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19008S
Award:
2019 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19034S
Award:
2019 Design Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19035S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Writing / Single
Annual ID:
OS_MI19012S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Writing / Single
Annual ID:
OS_MI19013S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19010S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19011S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Annual ID:
OS_BE19041S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19006S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Annual ID:
OS_BE19012S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Annual ID:
OS_BE19013S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
PostPanic / Amsterdam + Nuna9 / London
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Annual ID:
OS_BE19014S
Award:
2019 Experiential & Immersive Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Annual ID:
OS_EX19019S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Annual ID:
OS_PO19048S
Award:
2019 Design Silver Pencil
Agency:
Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19053S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19018S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Annual ID:
OS_FI19039S
Award:
2019 Design Silver Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19020S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Annual ID:
OS_HW19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Annual ID:
OS_HW19023S
Award:
2019 Digital Craft Silver Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19015S
Award:
2019 Mobile Silver Pencil
Agency:
McCann / Bristol + McCann / Birmingham
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Annual ID:
OS_MO19019S
Award:
2019 Intellectual Property Silver Pencil
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Annual ID:
OS_IP19003S
Award:
2019 Direct Marketing Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_DI19031S
Award:
2019 Mobile Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Mobile
Annual ID:
OS_MO19020S
Award:
2019 Film Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19005S
Award:
2019 Film Silver Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19006S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19007S
Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S
Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Annual ID:
OS_PO19054S
Award:
2019 Direct Marketing Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19005S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Annual ID:
OS_HW19007S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Annual ID:
OS_HW19008S
Award:
2019 Intellectual Property Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Annual ID:
OS_IP19005S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19028S
Award:
2019 Direct Marketing Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19039S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Editing / Single
Annual ID:
OS_MI19019S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Editing / Single
Annual ID:
OS_MI19020S
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S
