The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Typography / Static
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Feature Length / Narrative & Documentary
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out of Home / P.O.P. & In-Store
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Branding / Brand Installations
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Utility
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Disclaimer, Round 2
Agency: The Martin Agency / Richmond + Rainmaker / Richmond
Client: GEICO Category: Broadcast / Campaign
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta Category: Craft - Animation / Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Award:
2019 Design Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19026S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S
Award:
2019 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Annual ID:
OS_RA19002S
Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Design Silver Pencil
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Annual ID:
OS_DE19008S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Annual ID:
OS_IN19022S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19007S
Award:
2019 Design Silver Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Typography / Static
Annual ID:
OS_DE19024S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S
Award:
2019 Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO19015S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19019S
Award:
2019 Direct Marketing Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19005S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19047S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Annual ID:
OS_SM19007S
Award:
2019 Design Silver Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Typography / Typeface Design
Annual ID:
OS_DE19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19018S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Annual ID:
OS_HW19007S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Annual ID:
OS_HW19008S
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Annual ID:
OS_DE19014S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Annual ID:
OS_PO19054S
Award:
2019 Mobile Silver Pencil
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Utility
Annual ID:
OS_MO19004S
Award:
2019 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Utility
Annual ID:
OS_MO19005S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19025S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19026S
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S
Award:
2019 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond + Rainmaker / Richmond
Client:
GEICO
Title:
Disclaimer, Round 2
Category:
Broadcast / Campaign
Annual ID:
OS_RA19004S
Award:
2019 Radio & Audio Silver Pencil
Agency:
BBDO / New York + iHeartMedia
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Annual ID:
OS_RA19005S
Award:
2019 Integrated Silver Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19009S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Annual ID:
OS_HW19016S
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S
Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19010S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19011S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19010S
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S
Award:
2019 Direct Marketing Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_DI19031S
Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Annual ID:
OS_DI19033S
Award:
2019 Digital Craft Silver Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19015S
Award:
2019 Digital Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19014S
Award:
2019 Mobile Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Mobile
Annual ID:
OS_MO19020S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19037S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI19033S
Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S
Award:
2019 Public Relations Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19007S
Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S
Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S
