The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single


The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single


My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology


Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Use of Digital Technology


Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment


Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing


One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single


DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Out-of-Home / Experiential & Installations - Single


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single


BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion


Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Real-time Response


BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization


Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Creative Use of Data / Data Visualization


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Creative Effectiveness


#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: User-Generated Content


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign


Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft


Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single


Viva La Vulva
Agency: AMVBBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single


The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single


We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Online Films & Video / Long Form - Single


Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty


Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty


Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty


Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Feature Length / Narrative & Documentary


Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration


Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio


The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events


Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events


Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction


Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction


Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Utility


Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaigns / Integrated Branding


The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile


Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations


Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance Category: Editorial / Books


The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press Category: Editorial / Books


Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single


Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single


Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19025S

Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19026S

Award:
2019 Direct Marketing Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19034S

Award:
2019 Direct Marketing Silver Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19035S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19045S

Award:
2019 Mobile Silver Pencil
Agency:
McCann / Bristol + McCann / Birmingham
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Annual ID:
OS_MO19019S

Award:
2019 Direct Marketing Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19039S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19023S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19033S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
Publicis Italy / Milan + Publicis / New York
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19034S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19035S

Award:
2019 Design Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19026S

Award:
2019 Social Media Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19010S

Award:
2019 Direct Marketing Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_DI19031S

Award:
2019 Creative Use of Data Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19003S

Award:
2019 Creative Use of Data Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19004S

Award:
2019 Creative Effectiveness Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Annual ID:
OS_CE19004S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Annual ID:
OS_BE19041S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19024S

Award:
2019 Social Media Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19019S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19037S

Award:
2019 Digital Craft Silver Pencil
Agency:
Geometry / Prague + NeuroDigital / Almeria
Client:
NeuroDigital
Title:
Touching Masterpieces
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19017S

Award:
2019 Mobile Silver Pencil
Agency:
Verizon / New York
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Annual ID:
OS_MO19009S

Award:
2019 Film Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19022S

Award:
2019 Film Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19023S

Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19024S

Award:
2019 Film Silver Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19025S

Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Annual ID:
OS_DE19042S

Award:
2019 Design Silver Pencil
Agency:
Linshaobin design / Shantou
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Annual ID:
OS_DE19043S

Award:
2019 Design Silver Pencil
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Annual ID:
OS_DE19044S

Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Annual ID:
OS_SM19007S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19019S

Award:
2019 Mobile Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19016S

Award:
2019 Intellectual Property Silver Pencil
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Annual ID:
OS_IP19003S

Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19020S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S

Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S

Award:
2019 Mobile Silver Pencil
Agency:
HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client:
HOK-Elanto
Title:
Block Wish
Category:
Utility
Annual ID:
OS_MO19004S

Award:
2019 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Utility
Annual ID:
OS_MO19005S

Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Annual ID:
OS_DI19033S

Award:
2019 Integrated Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaigns / Integrated Branding
Annual ID:
OS_IG19003S

Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S

Award:
2019 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19016S

Award:
2019 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Annual ID:
OS_DE19017S

Award:
2019 Design Silver Pencil
Agency:
Han Qing Tang Design / Nanjing
Client:
Nanjing Press
Title:
The 9th National Book Design Art Exhibition Excellent Works Collection
Category:
Editorial / Books
Annual ID:
OS_DE19018S

Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19016S
