The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Multi-Channel
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf
Client: STABILO International GmbH Category: Publishing / Magazine - Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Digital Product
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Use of Digital Technology
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Branding / Brand Installations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
Viva La Vulva
Agency: AMVBBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Social Channel
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta Category: Craft - Animation / Campaign
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19006S
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19007S
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19008S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19037S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Writing / Single
Annual ID:
OS_MI19012S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Writing / Single
Annual ID:
OS_MI19013S
Award:
2019 Digital Craft Silver Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19015S
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S
Award:
2019 Interactive & Online Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Annual ID:
OS_IN19025S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB Group Germany / Düsseldorf
Client:
STABILO International GmbH
Title:
The remarkable Katherine
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19010S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19010S
Award:
2019 Social Media Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19028S
Award:
2019 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19029S
Award:
2019 Design Silver Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Typography / Typeface Design
Annual ID:
OS_DE19022S
Award:
2019 Intellectual Property Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Annual ID:
OS_IP19005S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Annual ID:
OS_BE19020S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S
Award:
2019 Direct Marketing Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19034S
Award:
2019 Direct Marketing Silver Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19035S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19007S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19008S
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Annual ID:
OS_DE19014S
Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S
Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19018S
Award:
2019 Intellectual Property Silver Pencil
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Annual ID:
OS_IP19003S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client:
Seoul Metropolitan Government / Hope Bridge
Title:
DustSee
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19046S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19016S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19017S
Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S
Award:
2019 Public Relations Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19007S
Award:
2019 Design Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Annual ID:
OS_DE19056S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Annual ID:
OS_PO19054S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19047S
Award:
2019 Mobile Silver Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming
Annual ID:
OS_MO19012S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19023S
Award:
2019 Digital Craft Silver Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC19008S
Award:
2019 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19027S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Annual ID:
OS_FI19039S
Award:
2019 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Social Channel
Annual ID:
OS_SM19004S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19016S
Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Design Silver Pencil
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Annual ID:
OS_DE19008S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI19033S
