The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Single
IHOb Agency: Droga5 / New York Client: IHOP Category: Social Post / Single
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Sound Design / Single
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
Women Rewrite Women Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Branding / Branded Item
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
House of Innovation Shanghai 001 Center Court Digital Interactive Experience Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
HPE I.T. Monster Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Cinematography / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts Agency: ANTI / Norway Client: Optiker-K Category: Branding / Identity System
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Campaign

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Single

OS_DE19027S

2019 Social Media Silver Pencil

Droga5 / New York

IHOP

IHOb

Social Post / Single

OS_SM19007S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

User-Generated Content

OS_BE19041S

2019 Social Media Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft / Use of Visuals

OS_SM19028S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Craft / Use of Visuals

OS_SM19029S

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Sound Design / Single

OS_MI19038S

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / Experiential & Installations - Campaign

OS_PO19037S

2019 Mobile Silver Pencil

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Utility

OS_MO19004S

2019 Mobile Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Utility

OS_MO19005S

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_DE19060S

2019 Social Media Silver Pencil

MULLENLOWE SSP3 / Bogotá

El Tiempo Newspaper

Women Rewrite Women

Social Engagement / User-Generated Content

OS_SM19015S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Branding / Branded Item

OS_DE19004S

2019 Digital Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

OS_DC19014S

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Design Silver Pencil

Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai

Nike Greater China

House of Innovation Shanghai 001 Center Court Digital Interactive Experience

Experiential / Environmental / Indoor Spaces

OS_DE19053S

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Creative Effectiveness Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Effectiveness / Single Country or Region

OS_CE19009S

2019 Moving Image Craft Silver Pencil

The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose

Hewlett Packard Enterprise

HPE I.T. Monster

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19050S

2019 Moving Image Craft Silver Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19051S

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Integrated PR Campaign

OS_PR19027S

2019 Public Relations Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

OS_PR19028S

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Mobile Silver Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming

OS_MO19012S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Film Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeroméxico

DNA Discounts

Online Films & Video / Long Form - Single

OS_FI19022S

2019 Film Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

OS_FI19023S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

OS_FI19024S

2019 Film Silver Pencil

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Online Films & Video / Long Form - Single

OS_FI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Cinematography / Single

OS_MI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Social Influencer Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Influencer Marketing / Single Channel

OS_SI19002S

2019 Design Silver Pencil

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Identity System

OS_DE19007S

2019 Design Silver Pencil

ANTI / Norway

Optiker-K

Visual identity based on historical eye charts

Branding / Identity System

OS_DE19008S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Promotional / Collateral Items

OS_DE19039S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Direct Marketing Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign

OS_DI19027S

2019 Print & Outdoor Silver Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Publishing / Magazine - Campaign

OS_PO19013S

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