The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Branding / Branded Item
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Campaign / Series / Episodic
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
Welcome Home Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Editing / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Fresh Prints Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
The remarkable Katherine Agency: DDB Group Germany / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Single
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Sound Design / Single
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft - Animation / Single
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
House of Innovation Shanghai 001 Center Court Digital Interactive Experience Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Creative Effectiveness
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Last Germ: Day 8 - Birthday Party Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Branding / Branded Item

OS_DE19004S

2019 Branded Entertainment Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Campaign / Series / Episodic

OS_BE19007S

2019 Mobile Silver Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming

OS_MO19012S

2019 Moving Image Craft Silver Pencil

Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Editing / Single

OS_MI19019S

2019 Moving Image Craft Silver Pencil

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Editing / Single

OS_MI19020S

2019 Creative Use of Data Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Real-Time

OS_CU19013S

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Promotional / Collateral / Posters - Single

OS_PO19016S

2019 Print & Outdoor Silver Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Promotional / Collateral / Posters - Single

OS_PO19017S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Print & Outdoor Silver Pencil

McCann / Spain + Aldi / Barcelona

Aldi

Fresh Prints

Innovation in Print & Outdoor

OS_PO19058S

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Film Silver Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Television & VOD / Long Form - Single

OS_FI19006S

2019 Film Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Television & VOD / Long Form - Single

OS_FI19007S

2019 Print & Outdoor Silver Pencil

DDB Group Germany / Düsseldorf

STABILO International GmbH

The remarkable Katherine

Publishing / Magazine - Single

OS_PO19010S

2019 Direct Marketing Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_DI19031S

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Current Event Response

OS_PR19025S

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Design Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Promotional / Posters - Extended Series

OS_DE19035S

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Experiential & Immersive Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

OS_EX19010S

2019 Experiential & Immersive Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Spaces & Immersive / Brand Installations

OS_EX19011S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand Installations

OS_EX19012S

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_DE19060S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Sound Design / Single

OS_MI19038S

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Craft - Animation / Single

OS_MI19031S

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Design Silver Pencil

Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai

Nike Greater China

House of Innovation Shanghai 001 Center Court Digital Interactive Experience

Experiential / Environmental / Indoor Spaces

OS_DE19053S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Social Media Silver Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Social Media

OS_SM19032S

2019 Social Influencer Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Influencer Marketing / Single Channel

OS_SI19002S

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Mobile Silver Pencil

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Utility

OS_MO19004S

2019 Mobile Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Utility

OS_MO19005S

2019 Mobile Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Mobile

OS_MO19020S

2019 Creative Effectiveness Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Creative Effectiveness

OS_CE19004S

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

User-Generated Content

OS_BE19041S

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 8 - Birthday Party

Broadcast / Single

OS_RA19002S

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

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