The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Hit Song Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami Client: Tobacco Free Florida Category: Craft / Use of Music
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / Interface Design
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Fonts for Freedom Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage Agency: TBWA Santiago Mangada Puno / Makati City Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
Share for Good Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk Agency: Iris / London + Sweetshop / London Client: SANE Category: Influencer Marketing / Single Channel
The Sopranos Nicknames Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Unsilenced Agency: BETC / Paris Client: La parole aux sourds Category: Craft - Use of Music / Original Music
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Cultural Driver
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Cultural Driver
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Social Engagement / Stunts & Activations
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Products
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Save our Species Agency: BETC / Paris Client: Lacoste Category: Brand Voice
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Experiential Radio & Audio
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
Living Objects -The bed Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing - Single
Outrider Bomb Blast Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Social Media Bronze Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Post / Single

OS_SM19008B

2019 Branded Entertainment Bronze Pencil

Anomaly / New York

Reese's

The Reese's Candy Converter

Experiential / Brand Installations

OS_BE19035B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Mobile Bronze Pencil

BBDO / New York + RadicalMedia

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

OS_MO19011B

2019 Radio & Audio Bronze Pencil

Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami

Tobacco Free Florida

Hit Song

Craft / Use of Music

OS_RA19019B

2019 Creative Use of Data Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

OS_CU19005B

2019 Direct Marketing Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_DI19030B

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Digital Craft Bronze Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / Interface Design

OS_DC19004B

2019 Experiential & Immersive Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand Installations

OS_EX19013B

2019 Experiential & Immersive Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Spaces & Immersive / Brand Installations

OS_EX19014B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Out-of-Home / Billboards & Transit - Single

OS_PO19027B

2019 Print & Outdoor Bronze Pencil

SERVICEPLAN GERMANY / Munich

Reporters Without Borders

Fonts for Freedom

Publishing / Newspaper - Campaign

OS_PO19009B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Promotional / Collateral / Posters - Campaign

OS_PO19019B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Promotional / Collateral / Posters - Campaign

OS_PO19020B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

2019 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

The Red Whistle/UNAIDS

Frottage

Promotional / Posters - Series

OS_DE19033B

2019 Social Media Bronze Pencil

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Craft / Use of Visuals

OS_SM19030B

2019 Social Influencer Marketing Bronze Pencil

DAVID The Agency / Miami + AB-Inbev / New York

ABInbev – Estrella Jalisco

Share for Good

Influencer Marketing / Single Channel

OS_SI19003B

2019 Social Influencer Marketing Bronze Pencil

Iris / London + Sweetshop / London

SANE

Let Me Talk

Influencer Marketing / Single Channel

OS_SI19004B

2019 Social Media Bronze Pencil

HBO / New York + Engine Group / New York

HBO

The Sopranos Nicknames

Craft / Writing

OS_SM19025B

2019 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_SM19026B

2019 Public Relations Bronze Pencil

BBDO / New York + MJZ + DinivonMuefflingCommunications

Sandy Hook Promise

Point of View

Media Relations

OS_PR19003B

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Moving Image Craft Bronze Pencil

BETC / Paris

La parole aux sourds

Unsilenced

Craft - Use of Music / Original Music

OS_MI19044B

2019 Cultural Driver Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Cultural Driver

OS_CD19003B

2019 Cultural Driver Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Cultural Driver

OS_CD19004B

2019 Cultural Driver Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Cultural Driver

OS_CD19005B

2019 Social Media Bronze Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

OS_SM19023B

2019 Social Media Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Social Engagement / Stunts & Activations

OS_SM19024B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Products

OS_HW19006B

2019 Branded Entertainment Bronze Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Innovation in Branded Entertainment

OS_BE19046B

2019 Branded Entertainment Bronze Pencil

Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Innovation in Branded Entertainment

OS_BE19047B

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Public Relations Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Brand Voice

OS_PR19017B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Public Relations Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Brand Voice

OS_PR19019B

2019 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Short Form Video / Single

OS_BE19005B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Radio & Audio Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Experiential Radio & Audio

OS_RA19012B

2019 Radio & Audio Bronze Pencil

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential Radio & Audio

OS_RA19013B

2019 Health, Wellness & Pharma Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Out of Home / Health & Wellness

OS_HW19019B

2019 Radio & Audio Bronze Pencil

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects -The bed

Craft / Writing - Single

OS_RA19014B

2019 Design Bronze Pencil

Bluecadet / Philadelphia

Outrider Foundation

Outrider Bomb Blast

Data Visualization / Static or Dynamic

OS_DE19047B

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

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