The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Lyric Outdoor Writing Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
First Steps: Ali Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Earhart Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Long Form Video / Single
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Las Vegas Love Stories Agency: Virtue / NYC + Partizan / LA Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Creative Effectiveness
Air Time Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto Client: SickKids Foundation Category: Radio & Audio
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Influencer Marketing / Multi-Channel
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Art Direction
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Livestream
Living Objects -The bed Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing - Single
Outrider Bomb Blast Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Outdoor Writing Series

Craft / Writing

OS_PO19049B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Ali Craft

Craft / Writing

OS_PO19050B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Earhart Craft

Craft / Writing

OS_PO19051B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Health & Wellness

OS_HW19029B

2019 Branded Entertainment Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Long Form Video / Single

OS_BE19015B

2019 Branded Entertainment Bronze Pencil

AMVBBDO / London

Essity

Viva La Vulva

Long Form Video / Single

OS_BE19016B

2019 Branded Entertainment Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Long Form Video / Single

OS_BE19017B

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Digital Games

OS_BE19029B

2019 Social Media Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Community Building

OS_SM19020B

2019 Branded Entertainment Bronze Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Short Form Video / Campaign / Series / Episodic

OS_BE19008B

2019 Branded Entertainment Bronze Pencil

Virtue / NYC + Partizan / LA

Park MGM (MGM Resorts International & Sydell Group)

Las Vegas Love Stories

Short Form Video / Campaign / Series / Episodic

OS_BE19009B

2019 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Short Form Video / Single

OS_BE19005B

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Creative Effectiveness Bronze Pencil

Mother / London + Blue449 / London + Freuds / London

KFC

FCK

Creative Effectiveness

OS_CE19005B

2019 Creative Effectiveness Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Creative Effectiveness

OS_CE19006B

2019 Creative Effectiveness Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Creative Effectiveness

OS_CE19007B

2019 Health, Wellness & Pharma Bronze Pencil

Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto

SickKids Foundation

Air Time

Radio & Audio

OS_HW19024B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Events & Competitions

OS_EX19006B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Design Bronze Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Branding / Branded Item

OS_DE19005B

2019 Design Bronze Pencil

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Branding / Branded Item

OS_DE19006B

2019 Branded Entertainment Bronze Pencil

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19040B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

RXBAR

No B.S.

Out-of-Home / Billboards & Transit - Campaign

OS_PO19029B

2019 Social Influencer Marketing Bronze Pencil

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Influencer Marketing / Multi-Channel

OS_SI19009B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Direct Marketing Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_DI19032B

2019 Creative Use of Data Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

OS_CU19011B

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Print & Outdoor Bronze Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Art Direction

OS_PO19045B

2019 Print & Outdoor Bronze Pencil

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The All Nighters

Craft / Art Direction

OS_PO19046B

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Digital Craft Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19009B

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

2019 Branded Entertainment Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology

OS_BE19038B

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

OS_FI19033B

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Social Media Bronze Pencil

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Livestream

OS_SM19013B

2019 Radio & Audio Bronze Pencil

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects -The bed

Craft / Writing - Single

OS_RA19014B

2019 Design Bronze Pencil

Bluecadet / Philadelphia

Outrider Foundation

Outrider Bomb Blast

Data Visualization / Static or Dynamic

OS_DE19047B

2019 Mobile Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Use of Technology

OS_MO19014B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Promotional / Collateral / Posters - Campaign

OS_PO19019B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Promotional / Collateral / Posters - Campaign

OS_PO19020B

2019 Public Relations Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Community Building

OS_PR19013B

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