The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Hidden Flag Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona Client: FELGTB Category: Innovation in Experiential
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Custom Content
Corona Oceans Week Agency: Wieden+Kennedy / Amsterdam Client: AB InBev Category: Integrated PR Campaign
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
IHOb Agency: Droga5 / New York Client: IHOP Category: Events & Experiential
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Experiential
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Save our Species Agency: BETC / Paris Client: Lacoste Category: Brand Voice
Hit Song Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami Client: Tobacco Free Florida Category: Craft / Use of Music
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Living Objects -The bed Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing - Single
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Public Relations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
The Seven Worlds Agency: MPC / London + DDB / Paris + RSA / London Client: Hennessy Category: Craft - Visual Effects / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Creative Effectiveness
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Craft / Art Direction
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Experiential & Immersive Bronze Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Experiential

OS_EX19023B

2019 Experiential & Immersive Bronze Pencil

LOLA MullenLowe / Madrid + Primo Content / Barcelona

FELGTB

Hidden Flag

Innovation in Experiential

OS_EX19024B

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Design Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

OS_DE19021B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Radio & Audio Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Custom Content

OS_RA19008B

2019 Public Relations Bronze Pencil

Wieden+Kennedy / Amsterdam

AB InBev

Corona Oceans Week

Integrated PR Campaign

OS_PR19029B

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Use of Music / Licensed / Adapted Music

OS_MI19048B

2019 Moving Image Craft Bronze Pencil

BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

OS_MI19049B

2019 Social Media Bronze Pencil

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Craft / Use of Visuals

OS_SM19030B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

OS_EX19021B

2019 Public Relations Bronze Pencil

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Events & Experiential

OS_PR19008B

2019 Public Relations Bronze Pencil

Droga5 / New York

IHOP

IHOb

Events & Experiential

OS_PR19009B

2019 Public Relations Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Events & Experiential

OS_PR19010B

2019 Public Relations Bronze Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Experiential

OS_PR19011B

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Integrated Branding

OS_IG19013B

2019 Public Relations Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Brand Voice

OS_PR19017B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Public Relations Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Brand Voice

OS_PR19019B

2019 Radio & Audio Bronze Pencil

Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami

Tobacco Free Florida

Hit Song

Craft / Use of Music

OS_RA19019B

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Print & Outdoor Bronze Pencil

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Illustration

OS_PO19052B

2019 Radio & Audio Bronze Pencil

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects -The bed

Craft / Writing - Single

OS_RA19014B

2019 Design Bronze Pencil

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Branding / Brand Installations

OS_DE19015B

2019 Mobile Bronze Pencil

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology / Physical Product & Mobile Integration

OS_MO19017B

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Creative Use of Data Bronze Pencil

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Real-Time

OS_CU19014B

2019 Mobile Bronze Pencil

BBDO / New York + RadicalMedia

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

OS_MO19011B

2019 Mobile Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Use of Technology

OS_MO19014B

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Design Bronze Pencil

Minmin qu & qian jiang / Nanjing

commercial press

Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi

Editorial / Books

OS_DE19019B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Public Relations Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Public Relations

OS_PR19030B

2019 Public Relations Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

OS_PR19031B

2019 Public Relations Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Public Relations

OS_PR19032B

2019 Moving Image Craft Bronze Pencil

MPC / London + DDB / Paris + RSA / London

Hennessy

The Seven Worlds

Craft - Visual Effects / Single

OS_MI19036B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Digital & Online / Websites & Mobile

OS_DI19015B

2019 Direct Marketing Bronze Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital & Online / Websites & Mobile

OS_DI19016B

2019 Direct Marketing Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Digital & Online / Websites & Mobile

OS_DI19017B

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Creative Effectiveness Bronze Pencil

Mother / London + Blue449 / London + Freuds / London

KFC

FCK

Creative Effectiveness

OS_CE19005B

2019 Creative Effectiveness Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Creative Effectiveness

OS_CE19006B

2019 Creative Effectiveness Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Creative Effectiveness

OS_CE19007B

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Interactive & Online Bronze Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Craft / Art Direction

OS_IN19021B

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

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