The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE Category: Influencer Marketing / Single Channel
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Targeting
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Digital Product
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Utility / E-Commerce
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Websites / E-Commerce
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
FCK
Agency: Mother / London + Blue449 / London + Freuds / London
Client: KFC Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Creative Effectiveness
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Experiential / Brand Installations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Craft / Use of Visuals
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Single
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Promotional / Collateral Items
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BETC / Paris
Client:
Disneyland Paris
Title:
The little duck
Category:
Craft - Animation / Single
Annual ID:
OS_MI19032B
Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B
Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
AMV BBDO / London + Ketchum / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19011B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Art Direction
Annual ID:
OS_PO19045B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Art Direction
Annual ID:
OS_PO19046B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Annual ID:
OS_HW19015B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19003B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
Iris / London + Sweetshop / London
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19004B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19007B
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B
Award:
2019 Digital Craft Bronze Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19004B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19009B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Digital Product
Annual ID:
OS_IP19006B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology
Annual ID:
OS_BE19038B
Award:
2019 Mobile Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Annual ID:
OS_MO19007B
Award:
2019 Mobile Bronze Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Utility / E-Commerce
Annual ID:
OS_MO19008B
Award:
2019 Social Media Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19020B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Annual ID:
OS_BE19015B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Annual ID:
OS_BE19016B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Annual ID:
OS_BE19017B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Websites / E-Commerce
Annual ID:
OS_IN19006B
Award:
2019 Mobile Bronze Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Utility
Annual ID:
OS_MO19006B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Digital Games
Annual ID:
OS_BE19029B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19012B
Award:
2019 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Annual ID:
OS_DE19049B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19040B
Award:
2019 Mobile Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Applications
Annual ID:
OS_MO19003B
Award:
2019 Mobile Bronze Pencil
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19017B
Award:
2019 Social Media Bronze Pencil
Agency:
TBWA\ / Istanbul
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19011B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19009B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19011B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Mother / London + Blue449 / London + Freuds / London
Client:
KFC
Title:
FCK
Category:
Creative Effectiveness
Annual ID:
OS_CE19005B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Annual ID:
OS_CE19006B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Creative Effectiveness
Annual ID:
OS_CE19007B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19027B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19035B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19036B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19020B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19030B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Illustration
Annual ID:
OS_PO19052B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Blink Digital / Mumbai
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19008B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Vikings
Category:
Craft - Writing / Single
Annual ID:
OS_MI19014B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Writing / Single
Annual ID:
OS_MI19015B
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19040B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19006B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19007B
