The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Video / Online-only Video - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Digital Product
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Living Objects -The bed
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing - Single
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Craft a Western Whopper
Agency: INGO / Stockholm
Client: Burger King Category: Gaming / Branded Games
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Cultural Driver
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Cultural Driver
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Social Engagement / Stunts & Activations
Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B
Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19016B
Award:
2019 Mobile Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Applications
Annual ID:
OS_MO19003B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19052B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19014B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Art Direction
Annual ID:
OS_PO19045B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Art Direction
Annual ID:
OS_PO19046B
Award:
2019 Public Relations Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Annual ID:
OS_PR19008B
Award:
2019 Public Relations Bronze Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Annual ID:
OS_PR19009B
Award:
2019 Public Relations Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Annual ID:
OS_PR19010B
Award:
2019 Public Relations Bronze Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Annual ID:
OS_PR19011B
Award:
2019 Social Media Bronze Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Social Channel
Annual ID:
OS_SM19005B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Digital Games
Annual ID:
OS_BE19029B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19009B
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19011B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Digital Product
Annual ID:
OS_IP19006B
Award:
2019 Digital Craft Bronze Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19018B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects -The bed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19014B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client:
Chicken Licken
Title:
Sbu 2.0
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19048B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client:
Pride
Title:
Pride In London - Somewhere Over The Rainbow
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19049B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
INGO / Stockholm
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Annual ID:
OS_IN19019B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19013B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19014B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19029B
Award:
2019 Digital Craft Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Annual ID:
OS_DC19005B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Annual ID:
OS_PO19049B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Annual ID:
OS_PO19050B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Annual ID:
OS_PO19051B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Products
Annual ID:
OS_HW19006B
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19020B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19015B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19016B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19017B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19018B
Award:
2019 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Annual ID:
OS_DE19049B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19026B
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Annual ID:
OS_FI19035B
Award:
2019 Film Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Annual ID:
OS_FI19036B
Award:
2019 Film Bronze Pencil
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Annual ID:
OS_FI19037B
Award:
2019 Cultural Driver Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Cultural Driver
Annual ID:
OS_CD19003B
Award:
2019 Cultural Driver Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Cultural Driver
Annual ID:
OS_CD19004B
Award:
2019 Cultural Driver Bronze Pencil
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Cultural Driver
Annual ID:
OS_CD19005B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19010B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19023B
Award:
2019 Social Media Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19024B
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Annual ID:
OS_MO19014B
