The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Social Channel
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Public Relations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life" Agency: GOO CHOKI PAR / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Long Form Video / Single
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Product
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Livestream
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
YangYangLa Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Utility
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Animation
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft / Animation
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
adidas Brand - SS18 Agency: Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Category: Craft - Editing / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Editing / Single

2019 Social Media Bronze Pencil

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Social Channel

OS_SM19005B

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

2019 Direct Marketing Bronze Pencil

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Non-traditional & Guerrilla Marketing

OS_DI19025B

2019 Direct Marketing Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Non-traditional & Guerrilla Marketing

OS_DI19026B

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Out-of-Home / Billboards & Transit - Single

OS_PO19027B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Extended Campaign - Posters & Out of Home

OS_PO19039B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Extended Campaign - Posters & Out of Home

OS_PO19040B

2019 Public Relations Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Public Relations

OS_PR19030B

2019 Public Relations Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

OS_PR19031B

2019 Public Relations Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Public Relations

OS_PR19032B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

OS_FI19033B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Print & Outdoor Bronze Pencil

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19026B

2019 Experiential & Immersive Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand Installations

OS_EX19013B

2019 Experiential & Immersive Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Spaces & Immersive / Brand Installations

OS_EX19014B

2019 Mobile Bronze Pencil

BBDO / New York + RadicalMedia

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

OS_MO19011B

2019 Design Bronze Pencil

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Branding / Brand Installations

OS_DE19015B

2019 Mobile Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Applications

OS_MO19003B

2019 Design Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Craft / Art Direction

OS_DE19061B

2019 Design Bronze Pencil

GOO CHOKI PAR / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"

Craft / Art Direction

OS_DE19062B

2019 Branded Entertainment Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Long Form Video / Single

OS_BE19015B

2019 Branded Entertainment Bronze Pencil

AMVBBDO / London

Essity

Viva La Vulva

Long Form Video / Single

OS_BE19016B

2019 Branded Entertainment Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Long Form Video / Single

OS_BE19017B

2019 Interactive & Online Bronze Pencil

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming / Branded Games

OS_IN19019B

2019 Social Media Bronze Pencil

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Craft / Use of Visuals

OS_SM19030B

2019 Public Relations Bronze Pencil

BBDO / New York + MJZ + DinivonMuefflingCommunications

Sandy Hook Promise

Point of View

Media Relations

OS_PR19003B

2019 Design Bronze Pencil

Minmin qu & qian jiang / Nanjing

commercial press

Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi

Editorial / Books

OS_DE19019B

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Social Media Bronze Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Post / Single

OS_SM19008B

2019 Intellectual Property Bronze Pencil

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Social Media Bronze Pencil

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Livestream

OS_SM19013B

2019 Creative Use of Data Bronze Pencil

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Real-Time

OS_CU19014B

2019 Design Bronze Pencil

Lingyun creative packaging design Co.,Ltd. / ShenZhen

Jianshui Honghui aquaculture industry Co.,Ltd.

YangYangLa

Packaging / Mass-market

OS_DE19041B

2019 Mobile Bronze Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Utility

OS_MO19006B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Animation

OS_DE19067B

2019 Design Bronze Pencil

AMVBBDO / London + Soundtree Music / London

Essity

Viva La Vulva

Craft / Animation

OS_DE19068B

2019 Design Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft / Animation

OS_DE19069B

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Moving Image Craft Bronze Pencil

Johannes Leonardo / New York + adidas Originals / Portland

adidas

adidas Brand - SS18

Craft - Editing / Single

OS_MI19021B

2019 Moving Image Craft Bronze Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Editing / Single

OS_MI19022B

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