The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Awards
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- Agency
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Discipline
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Discipline
All
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- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
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Award
Bronze
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- Best of Show
- Best of Discipline
- Gold
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Category
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Category
Out of Home
- Select Category
- Applications
- Audio
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Cross-Channel UX / UI
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Digital Craft
- Craft - Innovation in Moving Image Craft
- Craft - Mobile UX / UI
- Craft - Sound Design
- Craft - Title Sequences
- Craft - Use of Digital Devices
- Craft - Use of Music
- Craft - Visual & Audio Craft
- Craft - Visual Effects
- Craft - Web UX / UI
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential & Immersive
- Digital Product
- Direct Marketing
- Editorial
- Events & Competitions
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Extended Campaign - Posters & Out of Home
- Feature Length
- Film
- Full Length Broadcast & VOD
- Gaming
- Green Pencil
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Branding
- Integrated Campaign
- Integrated Campaigns
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Internal Communications
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online Video
- Out of Home
- Out-of-Home
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Products
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Social Channel
- Social Engagement
- Social Post
- Spaces & Immersive
- Television & VOD
- Typography
- Under 100K Budget
- Use of Technology
- User-Generated Campaign
- User-Generated Content
- Utility
- Websites
Sub-Category
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Sub-Category
Select Sub-Category
- Select Sub-Category
- Transit - Single
- Transit - Campaign
- Print / Electronic Billboard - Single
- Print / Electronic Billboard - Campaign
- Poster - Single
- Poster - Campaign
- Point of Purchase - Single
- Point of Purchase - Campaign
- Pharma
- P.O.P. & In-Store
- Health & Wellness
- Billboards & Transit
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Awards
- Awards
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- Country
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- Creative Rankings
Award
Agency
Client
Title
Category
Annual ID
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace Category: Out of Home / Billboards & Transit
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19006B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19007B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19008B