The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Vikings Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Influencer Marketing / Multi-Channel
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Utility
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaigns / Integrated Branding
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Integrated Campaigns / Integrated Branding
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaigns / Integrated Branding
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Dragster Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Publishing / Magazine - Single
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg Client: Chicken Licken Category: Craft - Direction / Single
Get Ready Agency: MJZ / Los Angeles + Dollar Shave Club / Venice Client: Dollar Shave Club Category: Craft - Direction / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Direction / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Direction / Single
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Products
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Audio
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Vikings

Craft - Writing / Single

OS_MI19014B

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Writing / Single

OS_MI19015B

2019 Social Influencer Marketing Bronze Pencil

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Influencer Marketing / Multi-Channel

OS_SI19009B

2019 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Events & Competitions

OS_EX19006B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Mobile Bronze Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Utility

OS_MO19006B

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Branded Entertainment Bronze Pencil

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19040B

2019 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Music Videos

OS_BE19023B

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Integrated Campaigns / Integrated Branding

OS_IG19004B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Integrated Campaigns / Integrated Branding

OS_IG19005B

2019 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Integrated Campaigns / Integrated Branding

OS_IG19006B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

OS_FI19033B

2019 Design Bronze Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Branding / Branded Item

OS_DE19005B

2019 Design Bronze Pencil

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Branding / Branded Item

OS_DE19006B

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Use of Music / Licensed / Adapted Music

OS_MI19048B

2019 Moving Image Craft Bronze Pencil

BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

OS_MI19049B

2019 Mobile Bronze Pencil

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology / Physical Product & Mobile Integration

OS_MO19017B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Publishing / Magazine - Campaign

OS_PO19014B

2019 Digital Craft Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19018B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Dragster

Publishing / Magazine - Single

OS_PO19011B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Publishing / Magazine - Single

OS_PO19012B

2019 Design Bronze Pencil

Minmin qu & qian jiang / Nanjing

commercial press

Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi

Editorial / Books

OS_DE19019B

2019 Print & Outdoor Bronze Pencil

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Illustration

OS_PO19052B

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

2019 Direct Marketing Bronze Pencil

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Non-traditional & Guerrilla Marketing

OS_DI19025B

2019 Direct Marketing Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Non-traditional & Guerrilla Marketing

OS_DI19026B

2019 Branded Entertainment Bronze Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Innovation in Branded Entertainment

OS_BE19046B

2019 Branded Entertainment Bronze Pencil

Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Innovation in Branded Entertainment

OS_BE19047B

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Direction / Single

OS_MI19006B

2019 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Dollar Shave Club / Venice

Dollar Shave Club

Get Ready

Craft - Direction / Single

OS_MI19007B

2019 Moving Image Craft Bronze Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Direction / Single

OS_MI19008B

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Direction / Single

OS_MI19009B

2019 Moving Image Craft Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Direction / Single

OS_MI19010B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Products

OS_HW19006B

2019 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Audio

OS_BE19026B

2019 Branded Entertainment Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Audio

OS_BE19027B

2019 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Audio

OS_BE19028B

2019 Creative Use of Data Bronze Pencil

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Creative Use of Data / Real-Time

OS_CU19014B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Promotional / Collateral / Posters - Campaign

OS_PO19019B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Promotional / Collateral / Posters - Campaign

OS_PO19020B

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