The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Film / Health & Wellness
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client: Chicken Licken Category: Craft - Direction / Single
Get Ready
Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Direction / Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Direction / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Direction / Single
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Experiential
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB Category: Innovation in Experiential
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Real-Time
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Video / Online-only Video - Single
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client: Tourism Australia Category: Innovation in Branded Entertainment
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client: Hyundai Motor Group Category: Innovation in Design
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Editorial / Digital Publications