The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Livestream
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas Category: Craft - Editing / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Single
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi Category: Craft / Printing & Paper Craft
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Audio
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Craft / Use of Music
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace Category: Out of Home / Billboards & Transit
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Promotional / Collateral Items
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art Category: Branding / Rebranding
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client: SickKids Foundation Category: Radio & Audio
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike Category: Extended Campaign - Posters & Out of Home
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Campaign
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Las Vegas Love Stories
Agency: Virtue / NYC + Partizan / LA
Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Typography
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage
Agency: TBWA\Santiago Mangada Puno / Makati
Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign