The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Branding / Rebranding
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Rebranding
National Museum of Iceland - Brand Identity Agency: Jónsson & Le'macks / Reykjavik Client: National Museum of Iceland Category: Branding / Rebranding
Subway - Rebranding Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Rebranding
Enlightenment Agency: ANTI / Norway Client: DEICHMAN Category: Branding / Identity System
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more. Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding Agency: Caselli Strategic Design / Mendrisio Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival Agency: TBWA\ / Istanbul Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design Agency: Y.STUDIO / Shenzhen Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity Agency: 72andSunny / Amsterdam + Village Underground / London Client: Village Underground Category: Branding / Identity System
The Google Assistant Ride Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles Client: Google Category: Branding / Brand Installations
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY Agency: Kinetic / Singapore Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Branding / Brand Installations
More in the making Agency: Apple / Cupertino Client: Apple Category: Branding / Logo
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Logo
One Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Branding / Logo
Logo moulded in iron Agency: ANTI / Norway Client: Nedre Foss Category: Branding / Logo
Philippe Coutinho ID Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Logo based on the historical optotype eye chart letters Agency: ANTI / Norway Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Logo
Subway - Logo Agency: Turner Duckworth: / London, San Francisco, New York Client: Subway Category: Branding / Logo
The Sobering Report Agency: Rethink / Toronto/Montreal/Vancouver Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications

2019 Design Merit Award

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Branding / Rebranding

OS_DE19101M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Rebranding

OS_DE19102M

2019 Design Merit Award

Jónsson & Le'macks / Reykjavik

National Museum of Iceland

National Museum of Iceland - Brand Identity

Branding / Rebranding

OS_DE19103M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Rebranding

Branding / Rebranding

OS_DE19104M

2019 Design Merit Award

ANTI / Norway

DEICHMAN

Enlightenment

Branding / Identity System

OS_DE19086M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf

discovering hands

discovering hands - The Blind see more.

Branding / Identity System

OS_DE19088M

2019 Design Merit Award

Caselli Strategic Design / Mendrisio

Ente Turistico del Luganese

Lugano Region Territorial Branding

Branding / Identity System

OS_DE19089M

2019 Design Merit Award

TBWA\ / Istanbul

Fear and Fantasy Festival

Fear and Fantasy Festival

Branding / Identity System

OS_DE19090M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Design Merit Award

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Branding for a haute couture facial esthetic salon "EN"

Branding / Identity System

OS_DE19092M

2019 Design Merit Award

another design / Guangzhou

LIANZHOU FOTO Organizing Committee

2018 LIANZHOU FOTO

Branding / Identity System

OS_DE19093M

2019 Design Merit Award

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Identity System

OS_DE19094M

2019 Design Merit Award

Sid Lee / Montreal + Maison Mère / Baie St-Paul

Maison Mère

Maison Mère visual Identity

Branding / Identity System

OS_DE19095M

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Identity System

OS_DE19097M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Branding / Identity System

OS_DE19098M

2019 Design Merit Award

Y.STUDIO / Shenzhen

Tian Shui

Tian Shui's Branding Design

Branding / Identity System

OS_DE19099M

2019 Design Merit Award

72andSunny / Amsterdam + Village Underground / London

Village Underground

EartH Visual Identity

Branding / Identity System

OS_DE19100M

2019 Design Merit Award

Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles

Google

The Google Assistant Ride

Branding / Brand Installations

OS_DE19106M

2019 Design Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Branding / Brand Installations

OS_DE19107M

2019 Design Merit Award

Kinetic / Singapore

MINI ASIA

MINI EXTRAODDINARY

Branding / Brand Installations

OS_DE19108M

2019 Design Merit Award

Superunion / Hong Kong

Noc Coffee Company

Noc Coffee Company

Branding / Brand Installations

OS_DE19109M

2019 Design Merit Award

Apple / Cupertino

Apple

More in the making

Branding / Logo

OS_DE19078M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Logo

OS_DE19079M

2019 Design Merit Award

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One

Branding / Logo

OS_DE19080M

2019 Design Merit Award

ANTI / Norway

Nedre Foss

Logo moulded in iron

Branding / Logo

OS_DE19081M

2019 Design Merit Award

Wieden+Kennedy / São Paulo

Nike

Philippe Coutinho ID

Branding / Logo

OS_DE19082M

2019 Design Merit Award

ANTI / Norway

Optiker-K

Logo based on the historical optotype eye chart letters

Branding / Logo

OS_DE19083M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Logo

OS_DE19084M

2019 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

Subway

Subway - Logo

Branding / Logo

OS_DE19085M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

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