The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Audio Chords Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo Client: Samsung Category: Mobile Apps
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone. Agency: FCB & Hellocomputer / Cape Town Client: Western Cape Government Category: Social Engagement / Community Building
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft / Writing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Integrated Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
Wanderlust Agency: NORD DDB / Stockholm + Daidalos / Göteborg Client: Daidalos Category: Experiential Radio & Audio
Highway Gallery Agency: TBWARAAD / Dubai U.A.E. Client: Louvre Abu Dhabi Category: Experiential Radio & Audio
Drunken Spots Agency: Ogilvy Colombia / Bogotá Client: Policia Nacional de Colombia Category: Experiential Radio & Audio
Radio Tinnitus Agency: Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin Client: The Times / News UK and Ireland Category: Experiential Radio & Audio
Adoptify Agency: SERVICEPLAN GROUP / Munich Client: Tierschutzverein München e.V. Category: Experiential Radio & Audio
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle Agency: Project Meddle / Brooklyn Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Innovation in Direct Marketing
Because of Her Agency: David&Goliath / El Segundo Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
For Sale Ale Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Digital Product
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Digital Product
Happy Moving Day Agency: Cossette / Montreal + OMD / Montreal Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
KFC 11 Herbs & Spices Firelog Agency: Edelman / New York Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book Agency: AlmapBBDO / São Paulo Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Sound Design / Single
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths Agency: Cole & Weber / Seattle Client: Cole & Weber Category: Creative Use of Data / Data Visualization

2019 Branded Entertainment Merit Award

Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo

Samsung

Audio Chords

Mobile Apps

OS_BE19077M

2019 Social Media Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Social Engagement / Community Building

OS_SM19056M

2019 Social Media Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Social Engagement / Community Building

OS_SM19057M

2019 Social Media Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Social Engagement / Community Building

OS_SM19058M

2019 Social Media Merit Award

Energy BBDO / Chicago

Mars Inc.

The 85-Year-Old Regret

Social Engagement / Community Building

OS_SM19059M

2019 Social Media Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Social Engagement / Community Building

OS_SM19060M

2019 Social Media Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Social Engagement / Community Building

OS_SM19061M

2019 Social Media Merit Award

CHE Proximity / Australia + FINCH / Melbourne

Velocity Frequent Flyer

The Earnbassadors

Social Engagement / Community Building

OS_SM19062M

2019 Social Media Merit Award

FCB & Hellocomputer / Cape Town

Western Cape Government

Raise your Voice. Not your Phone.

Social Engagement / Community Building

OS_SM19063M

2019 Digital Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Web UX / UI / Interface Design

OS_DC19023M

2019 Digital Craft Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

MobilityForAll.com

Craft - Web UX / UI / Interface Design

OS_DC19024M

2019 Interactive & Online Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Digital Experiential & Immersive / Interactive Installations

OS_IN19065M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_IN19075M

2019 Interactive & Online Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft / Writing

OS_IN19076M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Integrated Campaign

OS_DI19098M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_DI19099M

2019 Direct Marketing Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Integrated Campaign

OS_DI19100M

2019 Radio & Audio Merit Award

NORD DDB / Stockholm + Daidalos / Göteborg

Daidalos

Wanderlust

Experiential Radio & Audio

OS_RA19038M

2019 Radio & Audio Merit Award

TBWARAAD / Dubai U.A.E.

Louvre Abu Dhabi

Highway Gallery

Experiential Radio & Audio

OS_RA19039M

2019 Radio & Audio Merit Award

Ogilvy Colombia / Bogotá

Policia Nacional de Colombia

Drunken Spots

Experiential Radio & Audio

OS_RA19040M

2019 Radio & Audio Merit Award

Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin

The Times / News UK and Ireland

Radio Tinnitus

Experiential Radio & Audio

OS_RA19041M

2019 Radio & Audio Merit Award

SERVICEPLAN GROUP / Munich

Tierschutzverein München e.V.

Adoptify

Experiential Radio & Audio

OS_RA19042M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Innovation in Direct Marketing

OS_DI19110M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Innovation in Direct Marketing

OS_DI19111M

2019 Direct Marketing Merit Award

Project Meddle / Brooklyn

Rock On Go Wild

Project Meddle

Innovation in Direct Marketing

OS_DI19112M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Innovation in Direct Marketing

OS_DI19113M

2019 Film Merit Award

David&Goliath / El Segundo

HBO

Because of Her

Online Films & Video / Short Form - Campaign

OS_FI19068M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Out of Home / P.O.P. & In-Store

OS_DI19050M

2019 Direct Marketing Merit Award

DUKE / Cape Town

DUKE

For Sale Ale

Out of Home / P.O.P. & In-Store

OS_DI19051M

2019 Intellectual Property Merit Award

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Digital Product

OS_IP19017M

2019 Intellectual Property Merit Award

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Digital Product

OS_IP19018M

2019 Print & Outdoor Merit Award

Cossette / Montreal + OMD / Montreal

McDonald's Canada

Happy Moving Day

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19104M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19105M

2019 Print & Outdoor Merit Award

Edelman / New York

KFC

KFC 11 Herbs & Spices Firelog

Promotional / Collateral / Promotional Items

OS_PO19098M

2019 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet - Whiskas

The Curious Cat Book

Promotional / Collateral / Promotional Items

OS_PO19099M

2019 Print & Outdoor Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Promotional / Collateral / Promotional Items

OS_PO19100M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

2019 Moving Image Craft Merit Award

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Sound Design / Single

OS_MI19108M

2019 Moving Image Craft Merit Award

Y&R / Prague

Post Bellum/ National History Archive

Untold Stories

Craft - Sound Design / Single

OS_MI19109M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Sound Design / Single

OS_MI19111M

2019 Creative Use of Data Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

OS_CU19015M

2019 Creative Use of Data Merit Award

Cole & Weber / Seattle

Cole & Weber

@DailyGunDeaths

Creative Use of Data / Data Visualization

OS_CU19016M

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