The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Campaign
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Campaign
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Social Post / Campaign
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Honda - Magic Snow Globe
Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie
Agency: Isobar / Melbourne + RedDogs VR / Melbourne
Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Tech Drive VR
Agency: Critical Mass / Calgary
Client: Nissan North America Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Craft / Animation
SCA – The force of the forest
Agency: Bold (NoA) / Stockholm
Client: SCA Category: Craft / Animation
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client: Acura Category: Mobile Advertising
Data in Dollars
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client: Xfinity Category: Mobile Advertising
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Innovation in Health & Wellness
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated PR Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify
Agency: SERVICEPLAN Group / Munich
Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Digital & Online / Banners & Pop-ups
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Applications
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Applications
Goulburn Valley Food Tours
Agency: Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam
Client: SPC Ardmona Category: Websites
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Digital / Use of Technology
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Online Advertising / Native Ads
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Online Advertising / Native Ads
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Agency: Fullscreen / Los Angeles
Client: AT&T Category: Online / Branded Podcast
The 200 Year Old
Agency: King James Group / Cape Town
Client: Sanlam Category: Online / Branded Podcast
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer Category: Online Video / Pre-Roll - Single
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Innovation in Film
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Film
Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Annual ID:
OS_SM19038M
Award:
2019 Social Media Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Annual ID:
OS_SM19039M
Award:
2019 Social Media Merit Award
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Social Post / Campaign
Annual ID:
OS_SM19040M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Annual ID:
OS_EX19051M
Award:
2019 Interactive & Online Merit Award
Agency:
RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Honda - Magic Snow Globe
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19066M
Award:
2019 Interactive & Online Merit Award
Agency:
Isobar / Melbourne + RedDogs VR / Melbourne
Client:
Carriberrie Pty Ltd
Title:
Carriberrie
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19067M
Award:
2019 Interactive & Online Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan North America
Title:
Tech Drive VR
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19068M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19122M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Annual ID:
OS_DE19216M
Award:
2019 Design Merit Award
Agency:
Bold (NoA) / Stockholm
Client:
SCA
Title:
SCA – The force of the forest
Category:
Craft / Animation
Annual ID:
OS_DE19217M
Award:
2019 Mobile Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client:
Acura
Title:
ILX Total Control
Category:
Mobile Advertising
Annual ID:
OS_MO19027M
Award:
2019 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client:
Xfinity
Title:
Data in Dollars
Category:
Mobile Advertising
Annual ID:
OS_MO19028M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE19115M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19082M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19083M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / Sao Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19084M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19085M
Award:
2019 Public Relations Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Annual ID:
OS_PR19078M
Award:
2019 Public Relations Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Annual ID:
OS_PR19079M
Award:
2019 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Annual ID:
OS_PR19080M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + JHFProductions + WorldWarSeven
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19068M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19069M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN Group / Munich
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19070M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19071M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Annual ID:
OS_MO19023M
Award:
2019 Mobile Merit Award
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Applications
Annual ID:
OS_MO19024M
Award:
2019 Mobile Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam
Client:
SPC Ardmona
Title:
Goulburn Valley Food Tours
Category:
Websites
Annual ID:
OS_MO19021M
Award:
2019 Mobile Merit Award
Agency:
The Monkeys / Sydney
Client:
UNICEF Australia
Title:
Give a Minute of Your Time
Category:
Websites
Annual ID:
OS_MO19022M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Digital / Use of Technology
Annual ID:
OS_HW19066M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M
Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19040M
Award:
2019 Interactive & Online Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19041M
Award:
2019 Radio & Audio Merit Award
Agency:
Fullscreen / Los Angeles
Client:
AT&T
Title:
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Category:
Online / Branded Podcast
Annual ID:
OS_RA19034M
Award:
2019 Radio & Audio Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Online / Branded Podcast
Annual ID:
OS_RA19035M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Annual ID:
OS_IN19048M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Innovation in Film
Annual ID:
OS_FI19120M
Award:
2019 Film Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Film
Annual ID:
OS_FI19121M
