The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Janne Walk Agency: Perfect Fools / Stockholm Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
Honda - Magic Snow Globe Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie Agency: Isobar / Melbourne + RedDogs VR / Melbourne Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Tech Drive VR Agency: Critical Mass / Calgary Client: Nissan North America Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Reskinning Queen Street West Agency: Zulu Alpha Kilo / Toronto Client: Consonant Skincare Category: Promotional / Posters - Extended Series
High Maintenance Agency: Huge / Brooklyn Client: Il Makiage Category: Craft / Writing
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / E-Commerce
Watermarks for Water Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce
EXTRÄA HD Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt Client: HÄAGEN-DAZS Category: Websites / E-Commerce
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday Agency: Barbarian / New York + Cheil Worldwide / Seoul Client: Samsung HQ Category: Craft - Cinematography / Campaign
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Cinema Advertising
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Cinema Advertising
The Dance Agency: DDB Group New Zealand / Auckland Client: Lion Category: Cinema Advertising
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Cinema Advertising
Vuka Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
IHOb Agency: Droga5 / New York Client: IHOP Category: Integrated PR Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated PR Campaign
STILL UNKNOWN Agency: DENTSU INC. / Tokyo Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Remember Me Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Coming of Age Agency: DDB Group / Singapore + Independent / Singapore Client: Breast Cancer Foundation Category: Promotional / Collateral / Posters - Campaign
McMansions Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Promotional / Collateral / Posters - Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Collateral / Posters - Campaign
Day Of The Dead Journalists Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto Client: IFEX Category: Promotional / Collateral / Posters - Campaign
Lyric Outdoor Poster Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Campaign
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Promotional / Collateral / Posters - Campaign
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Applications
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect" Agency: Fullscreen / Los Angeles Client: AT&T Category: Online / Branded Podcast
The 200 Year Old Agency: King James Group / Cape Town Client: Sanlam Category: Online / Branded Podcast
Happy Moving Day Agency: Cossette / Montreal + OMD / Montreal Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice Client: Acura Category: Mobile Advertising
Data in Dollars Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles Client: Xfinity Category: Mobile Advertising
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music

2019 Branded Entertainment Merit Award

Perfect Fools / Stockholm

Oddset / Svenska Spel Sport & Casino

The Janne Walk

User-Generated Content

OS_BE19097M

2019 Interactive & Online Merit Award

RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica

American Honda Motor Co., Inc.

Honda - Magic Snow Globe

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19066M

2019 Interactive & Online Merit Award

Isobar / Melbourne + RedDogs VR / Melbourne

Carriberrie Pty Ltd

Carriberrie

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19067M

2019 Interactive & Online Merit Award

Critical Mass / Calgary

Nissan North America

Tech Drive VR

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19068M

2019 Design Merit Award

Zulu Alpha Kilo / Toronto

Consonant Skincare

Reskinning Queen Street West

Promotional / Posters - Extended Series

OS_DE19136M

2019 Social Media Merit Award

Huge / Brooklyn

Il Makiage

High Maintenance

Craft / Writing

OS_SM19075M

2019 Interactive & Online Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / E-Commerce

OS_IN19037M

2019 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York

Getty

Watermarks for Water

Websites / E-Commerce

OS_IN19038M

2019 Interactive & Online Merit Award

Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt

HÄAGEN-DAZS

EXTRÄA HD

Websites / E-Commerce

OS_IN19039M

2019 Mobile Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Utility

OS_MO19025M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

OS_MI19091M

2019 Moving Image Craft Merit Award

Barbarian / New York + Cheil Worldwide / Seoul

Samsung HQ

Fine Art Everyday

Craft - Cinematography / Campaign

OS_MI19092M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Cinema Advertising

OS_FI19102M

2019 Film Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Cinema Advertising

OS_FI19103M

2019 Film Merit Award

Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin

Daimler AG

The all-new GLE, In the long run

Cinema Advertising

OS_FI19104M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Cinema Advertising

OS_FI19105M

2019 Film Merit Award

DDB Group New Zealand / Auckland

Lion

The Dance

Cinema Advertising

OS_FI19106M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

2019 Film Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Cinema Advertising

OS_FI19108M

2019 Film Merit Award

Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg

SAB - Be The Mentor

Vuka

Cinema Advertising

OS_FI19109M

2019 Film Merit Award

Wieden+Kennedy / London + Friend / London

Wieden+Kennedy London

Three - Phones Are Good

Cinema Advertising

OS_FI19110M

2019 Public Relations Merit Award

Droga5 / New York

IHOP

IHOb

Integrated PR Campaign

OS_PR19078M

2019 Public Relations Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated PR Campaign

OS_PR19079M

2019 Public Relations Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated PR Campaign

OS_PR19080M

2019 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation

STILL UNKNOWN

Promotional / Collateral / Posters - Campaign

OS_PO19090M

2019 Print & Outdoor Merit Award

BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf

Alzheimer Research Initiative

Remember Me

Promotional / Collateral / Posters - Campaign

OS_PO19091M

2019 Print & Outdoor Merit Award

DDB Group / Singapore + Independent / Singapore

Breast Cancer Foundation

Coming of Age

Promotional / Collateral / Posters - Campaign

OS_PO19092M

2019 Print & Outdoor Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

McMansions

Promotional / Collateral / Posters - Campaign

OS_PO19093M

2019 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Promotional / Collateral / Posters - Campaign

OS_PO19094M

2019 Print & Outdoor Merit Award

Juniper ParkTBWA Communications / Toronto + IFEX / Toronto

IFEX

Day Of The Dead Journalists

Promotional / Collateral / Posters - Campaign

OS_PO19095M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Lyric Outdoor Poster Series

Promotional / Collateral / Posters - Campaign

OS_PO19096M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Promotional / Collateral / Posters - Campaign

OS_PO19097M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Applications

OS_MO19023M

2019 Mobile Merit Award

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Applications

OS_MO19024M

2019 Radio & Audio Merit Award

Fullscreen / Los Angeles

AT&T

AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"

Online / Branded Podcast

OS_RA19034M

2019 Radio & Audio Merit Award

King James Group / Cape Town

Sanlam

The 200 Year Old

Online / Branded Podcast

OS_RA19035M

2019 Print & Outdoor Merit Award

Cossette / Montreal + OMD / Montreal

McDonald's Canada

Happy Moving Day

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19104M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19105M

2019 Mobile Merit Award

MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice

Acura

ILX Total Control

Mobile Advertising

OS_MO19027M

2019 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles

Xfinity

Data in Dollars

Mobile Advertising

OS_MO19028M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

OS_MI19112M

2019 Moving Image Craft Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

OS_MI19113M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Craft - Use of Music / Original Music

OS_MI19114M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai

Madhya Pradesh Tourism Development Corporation

World's Most Honest Tourism Film

Craft - Use of Music / Original Music

OS_MI19115M

2019 Moving Image Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Use of Music / Original Music

OS_MI19116M

2019 Moving Image Craft Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Craft - Use of Music / Original Music

OS_MI19117M

2019 Moving Image Craft Merit Award

TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney

The Woolmark Company

Live&Breathe

Craft - Use of Music / Original Music

OS_MI19118M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Use of Music / Original Music

OS_MI19119M

2019 Moving Image Craft Merit Award

VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles

Youth Ambassadors

Lessons From My Neighborhood

Craft - Use of Music / Original Music

OS_MI19120M

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