The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Printing & Paper Craft
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong
Client: The Samaritans Category: Craft / Printing & Paper Craft
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft / Use of Music
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Craft / Use of Digital Technology
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping
Agency: Masaki Hanahara / Tokyo + vision track / Tokyo
Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Illustration
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production