The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Book + Plant + Hair = fossette Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Craft / Use of Digital Technology
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
More In Common Agency: We Are Unlimited / Chicago Client: McDonald's Category: Craft / Photography
Variety: Lady Gaga Photography Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles Client: Variety Magazine Category: Craft / Photography
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Craft / Printing & Paper Craft
Unravelling#InRealLife Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
Never Ignore The Signs Agency: DDB / Dubai Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Craft / Sound Design
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Art Direction
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Craft / Art Direction
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Craft / Art Direction
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Art Direction
Google Helpfulness Agency: Google Brand Studio / San Francisco Client: Google Category: Craft / Art Direction
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set Agency: DENTSU INC. / Tokyo + plug / Tokyo Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Real Posters Agency: R/GA / New York Client: Samsung Category: Craft / Art Direction
Unboxing the Truth, Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Craft / Art Direction

2019 Design Merit Award

knot / Tokyo

fossette hair Ginza

Book + Plant + Hair = fossette

Craft / Illustration

OS_DE19209M

2019 Design Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_DE19210M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Craft / Illustration

OS_DE19211M

2019 Design Merit Award

i2mago / Guangzhou

WildAid

Celebrate marriage, refuse the slaughter of sharks

Craft / Illustration

OS_DE19212M

2019 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_EX19059M

2019 Experiential & Immersive Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Craft / Art Direction

OS_EX19060M

2019 Experiential & Immersive Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_EX19061M

2019 Direct Marketing Merit Award

MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles

Acura

ILX Total Control

Craft / Use of Digital Technology

OS_DI19105M

2019 Direct Marketing Merit Award

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Use of Digital Technology

OS_DI19106M

2019 Direct Marketing Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Craft / Use of Digital Technology

OS_DI19107M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Craft / Use of Digital Technology

OS_DI19108M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Craft / Use of Digital Technology

OS_DI19109M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_DE19213M

2019 Design Merit Award

We Are Unlimited / Chicago

McDonald's

More In Common

Craft / Photography

OS_DE19214M

2019 Design Merit Award

Variety Magazine / Los Angeles + Robert Festino / Los Angeles

Variety Magazine

Variety: Lady Gaga Photography

Craft / Photography

OS_DE19215M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_PO19130M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Craft / Art Direction

OS_PO19131M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Art Direction

OS_PO19132M

2019 Print & Outdoor Merit Award

Spotify In-House / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_PO19133M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Craft / Art Direction

OS_PO19134M

2019 Print & Outdoor Merit Award

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Art Direction

OS_PO19135M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

OS_DE19218M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

OS_DE19219M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing & Paper Craft

OS_DE19220M

2019 Design Merit Award

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Craft / Printing & Paper Craft

OS_DE19221M

2019 Design Merit Award

Ogilvy / Hong Kong

The Samaritans

Unravelling#InRealLife

Craft / Printing & Paper Craft

OS_DE19222M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Craft / Use of Digital Technology

OS_PO19157M

2019 Print & Outdoor Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

OS_PO19158M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Craft / Use of Digital Technology

OS_PO19159M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Craft / Use of Digital Technology

OS_PO19160M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Radio & Audio Merit Award

DDB / Dubai

Friends Of Cancer Patients

Never Ignore The Signs

Craft / Sound Design

OS_RA19049M

2019 Radio & Audio Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Craft / Sound Design

OS_RA19050M

2019 Radio & Audio Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Craft / Sound Design

OS_RA19051M

2019 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Art Direction

OS_DE19192M

2019 Design Merit Award

Droga5 / London

Argent

Coal Drops Yard

Craft / Art Direction

OS_DE19193M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Craft / Art Direction

OS_DE19194M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_DE19195M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_DE19196M

2019 Design Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft / Art Direction

OS_DE19197M

2019 Design Merit Award

Google Brand Studio / San Francisco

Google

Google Helpfulness

Craft / Art Direction

OS_DE19198M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Craft / Art Direction

OS_DE19199M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

OS_DE19200M

2019 Design Merit Award

VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York

Lonely Whale / Point Break Foundation

Tick Tock

Craft / Art Direction

OS_DE19201M

2019 Design Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Craft / Art Direction

OS_DE19202M

2019 Design Merit Award

DENTSU INC. / Tokyo + plug / Tokyo

NIPPON COLUMBIA CO.,LTD.

1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set

Craft / Art Direction

OS_DE19203M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Craft / Art Direction

OS_DE19204M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth, Shoes

Craft / Art Direction

OS_DE19205M

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