The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Craft / Use of Digital Technology
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Craft / Animation
SCA – The force of the forest
Agency: Bold (NoA) / Stockholm
Client: SCA Category: Craft / Animation
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M
Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19064M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_DE19213M
Award:
2019 Design Merit Award
Agency:
We Are Unlimited / Chicago
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Annual ID:
OS_DE19214M
Award:
2019 Design Merit Award
Agency:
Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client:
Variety Magazine
Title:
Variety: Lady Gaga Photography
Category:
Craft / Photography
Annual ID:
OS_DE19215M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_EX19059M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_EX19061M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M
Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M
Award:
2019 Direct Marketing Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19105M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19106M
Award:
2019 Direct Marketing Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19107M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19108M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19109M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Annual ID:
OS_DE19216M
Award:
2019 Design Merit Award
Agency:
Bold (NoA) / Stockholm
Client:
SCA
Title:
SCA – The force of the forest
Category:
Craft / Animation
Annual ID:
OS_DE19217M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
