The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
SCA – The force of the forest Agency: Bold (NoA) / Stockholm Client: SCA Category: Craft / Animation
The Room Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Craft / Use of Sound
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Sex and Drugs Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Baseball vs Opera Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Opera Deaths Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Bold Man Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Angels & Demons Craft Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Craft / Printing & Paper Craft
Unravelling#InRealLife Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
Living Objects Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Craft / Typography
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
More In Common Agency: We Are Unlimited / Chicago Client: McDonald's Category: Craft / Photography
Variety: Lady Gaga Photography Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles Client: Variety Magazine Category: Craft / Photography
Never Ignore The Signs Agency: DDB / Dubai Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Craft / Sound Design
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change the Ref Category: Craft / Printing / Production
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing / Production
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions Agency: Alma DDB / Miami + Animal Music / Miami Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Radio Flyer Category: Craft / Writing - Campaign
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Carling Black Label Soccer Song for Change Agency: Ogilvy South Africa / Cape Town Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music

2019 Design Merit Award

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Craft / Animation

OS_DE19216M

2019 Design Merit Award

Bold (NoA) / Stockholm

SCA

SCA – The force of the forest

Craft / Animation

OS_DE19217M

2019 Experiential & Immersive Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Room

Craft / Use of Sound

OS_EX19063M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_PO19130M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Craft / Art Direction

OS_PO19131M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Art Direction

OS_PO19132M

2019 Print & Outdoor Merit Award

Spotify In-House / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_PO19133M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Craft / Art Direction

OS_PO19134M

2019 Print & Outdoor Merit Award

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Art Direction

OS_PO19135M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_MO19037M

2019 Integrated Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_IG19026M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IG19027M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Craft

Craft / Writing

OS_PO19136M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Baseball vs Opera Craft

Craft / Writing

OS_PO19137M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Opera Deaths Craft

Craft / Writing

OS_PO19138M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Bold Man Craft

Craft / Writing

OS_PO19139M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Angels & Demons Craft

Craft / Writing

OS_PO19140M

2019 Print & Outdoor Merit Award

Energy BBDO / Chicago

Mars Inc.

The Curious Afterlife of a Tin

Craft / Writing

OS_PO19141M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Hemingway Craft

Craft / Writing

OS_PO19142M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Lincoln Craft

Craft / Writing

OS_PO19143M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

OS_DE19218M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

OS_DE19219M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing & Paper Craft

OS_DE19220M

2019 Design Merit Award

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Craft / Printing & Paper Craft

OS_DE19221M

2019 Design Merit Award

Ogilvy / Hong Kong

The Samaritans

Unravelling#InRealLife

Craft / Printing & Paper Craft

OS_DE19222M

2019 Experiential & Immersive Merit Award

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects

Craft / Writing

OS_EX19062M

2019 Print & Outdoor Merit Award

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Craft / Typography

OS_PO19153M

2019 Print & Outdoor Merit Award

SERVICEPLAN GERMANY / Munich

Reporters Without Borders

Fonts for Freedom

Craft / Typography

OS_PO19154M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Photography

OS_DE19213M

2019 Design Merit Award

We Are Unlimited / Chicago

McDonald's

More In Common

Craft / Photography

OS_DE19214M

2019 Design Merit Award

Variety Magazine / Los Angeles + Robert Festino / Los Angeles

Variety Magazine

Variety: Lady Gaga Photography

Craft / Photography

OS_DE19215M

2019 Radio & Audio Merit Award

DDB / Dubai

Friends Of Cancer Patients

Never Ignore The Signs

Craft / Sound Design

OS_RA19049M

2019 Radio & Audio Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Craft / Sound Design

OS_RA19050M

2019 Radio & Audio Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Craft / Sound Design

OS_RA19051M

2019 Direct Marketing Merit Award

Area 23, An FCB Health Network Company / New York

Change the Ref

Posts Into Letters

Craft / Printing / Production

OS_DI19103M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing / Production

OS_DI19104M

2019 Radio & Audio Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing - Campaign

OS_RA19045M

2019 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg

Flight Centre Youth and Adventure

World Gone Mad

Craft / Writing - Campaign

OS_RA19046M

2019 Radio & Audio Merit Award

Alma DDB / Miami + Animal Music / Miami

Pure Touch Filters

Conclusions

Craft / Writing - Campaign

OS_RA19047M

2019 Radio & Audio Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Radio Flyer

Travel Ads

Craft / Writing - Campaign

OS_RA19048M

2019 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Craft / Dynamic Data Visualization

OS_EX19064M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Craft / Use of Digital Technology

OS_PO19157M

2019 Print & Outdoor Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

OS_PO19158M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Craft / Use of Digital Technology

OS_PO19159M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Craft / Use of Digital Technology

OS_PO19160M

2019 Radio & Audio Merit Award

Ogilvy South Africa / Cape Town

Ab-InBev Africa

Carling Black Label Soccer Song for Change

Craft / Use of Music

OS_RA19052M

2019 Radio & Audio Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Craft / Use of Music

OS_RA19053M

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