The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Living Objects Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing
Valuable Inheritance Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Print / Health & Wellness
Around The Corner Agency: Area 23, An FCB Health Network Company / New York Client: UMD Urgent Care Category: Print / Health & Wellness
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Digital / Use of Technology
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Digital / Social Media
Booberang Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie Agency: FCB New Zealand / Auckland Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Digital / Social Media
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE Agency: PRETTYBIRD / Culver City + Ignite / Oakland Client: Ignite Category: Online Films & Video / Long Form - Single
Me We Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö Client: IKEA Category: Online Films & Video / Long Form - Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay Agency: Droga5 / New York Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Online Films & Video / Long Form - Single

2019 Experiential & Immersive Merit Award

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects

Craft / Writing

OS_EX19062M

2019 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro

hospital moinhos de vento

Valuable Inheritance

Print / Health & Wellness

OS_HW19067M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Print / Health & Wellness

OS_HW19068M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

UMD Urgent Care

Around The Corner

Print / Health & Wellness

OS_HW19069M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester + Vault 49 / New York

Mundipharma

No more ups and downs

Print / Pharma

OS_HW19070M

2019 Health, Wellness & Pharma Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital / Use of Technology

OS_HW19064M

2019 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York

Pediatric Brain Tumor Foundation

Imaginary Friend Society AR

Digital / Use of Technology

OS_HW19065M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Digital / Use of Technology

OS_HW19066M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

CLM BBDO / Boulogne-Billancourt

St-Hubert

90 minutes

Film / Health & Wellness

OS_HW19050M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Digital / Social Media

OS_HW19058M

2019 Health, Wellness & Pharma Merit Award

Leo Burnett / London + Ridley Scott Associates / London + The Mill / London

Breast Cancer Care

Booberang

Digital / Social Media

OS_HW19059M

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Cigna / Philadelphia + MRM//McCann / New York

Cigna

Smaller Screen Doctors

Digital / Social Media

OS_HW19060M

2019 Health, Wellness & Pharma Merit Award

FCB New Zealand / Auckland

Health Promotion Agency

Pre-Testie Bestie

Digital / Social Media

OS_HW19061M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital / Social Media

OS_HW19062M

2019 Health, Wellness & Pharma Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Digital / Social Media

OS_HW19063M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

2019 Film Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Online Films & Video / Long Form - Single

OS_FI19081M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Online Films & Video / Long Form - Single

OS_FI19082M

2019 Film Merit Award

PRETTYBIRD / Culver City + Ignite / Oakland

Ignite

Medically Speaking | IGNITE

Online Films & Video / Long Form - Single

OS_FI19083M

2019 Film Merit Award

ACNE / Stockholm + IKEA Creative Hub / Malmö

IKEA

Me We

Online Films & Video / Long Form - Single

OS_FI19084M

2019 Film Merit Award

Rethink / Toronto/Montreal/Vancouver

IKEA

Lamp 2

Online Films & Video / Long Form - Single

OS_FI19085M

2019 Film Merit Award

Droga5 / New York

Kraft Heinz Ore-Ida

Potato Pay

Online Films & Video / Long Form - Single

OS_FI19086M

2019 Film Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Online Films & Video / Long Form - Single

OS_FI19087M

2019 Film Merit Award

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Online Films & Video / Long Form - Single

OS_FI19088M

2019 Film Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Apology

Online Films & Video / Long Form - Single

OS_FI19089M

2019 Film Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Films & Video / Long Form - Single

OS_FI19090M

2019 Film Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Online Films & Video / Long Form - Single

OS_FI19091M

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