The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop Category: Influencer Marketing / Multi-Channel
52 Mayors of Danzhai
Agency: Ogilvy / Beijing
Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Trolli Sour Brite Sneaks Campaign
Agency: Periscope / Minneapolis
Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Influencer Marketing / Multi-Channel
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco
Client: Xbox Category: Influencer Marketing / Multi-Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
Award:
2019 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19010M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19011M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
FP7 McCann / Dubai
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19012M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Beijing
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19013M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Periscope / Minneapolis
Client:
Ferrara Candy Company
Title:
Trolli Sour Brite Sneaks Campaign
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19014M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
HEIMAT, / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19015M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19016M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19017M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
215 McCann / San Francisco
Client:
Xbox
Title:
State of Decay 2: Apocalypse Diaries
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19018M