The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Reskinning Queen Street West Agency: Zulu Alpha Kilo / Toronto Client: Consonant Skincare Category: Promotional / Posters - Extended Series
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping Agency: Masaki Hanahara / Tokyo + vision track / Tokyo Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Illustration
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary Agency: GLOW / New York + TBS / Atlanta Client: TBS Category: Innovation in Interactive
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Innovation in Design
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Innovation in Design
The Universal language of pain Agency: BBDO / Bangkok Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Design
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Innovation in Design
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do. Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Innovation in Print & Outdoor
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design
store.google.com Agency: BASIC® / Bay Area Client: Google Category: Digital Design
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Digital Design
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Digital Design
Outrider.org Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Digital Design
Kupu Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Digital Design
The Gift Rapper Agency: TBD / San Francisco + StubHub / San Francisco Client: StubHub Category: Digital Design
PETA – Eye to Eye Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE Agency: PRETTYBIRD / Culver City + Ignite / Oakland Client: Ignite Category: Online Films & Video / Long Form - Single
Me We Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö Client: IKEA Category: Online Films & Video / Long Form - Single
Lamp 2 Agency: Rethink Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay Agency: Droga5 / New York Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single

2019 Design Merit Award

Zulu Alpha Kilo / Toronto

Consonant Skincare

Reskinning Queen Street West

Promotional / Posters - Extended Series

OS_DE19136M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_MO19037M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Illustration

OS_PO19144M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_PO19145M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Craft / Illustration

OS_PO19146M

2019 Print & Outdoor Merit Award

Masaki Hanahara / Tokyo + vision track / Tokyo

TOKYO MIDTOWN

Coin Flipping

Craft / Illustration

OS_PO19147M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Illustration

OS_PO19148M

2019 Digital Craft Merit Award

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft - Visual & Audio Craft / Sound

OS_DC19041M

2019 Interactive & Online Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Innovation in Interactive

OS_IN19077M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Innovation in Interactive

OS_IN19078M

2019 Interactive & Online Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Innovation in Interactive

OS_IN19079M

2019 Interactive & Online Merit Award

GLOW / New York + TBS / Atlanta

TBS

Final Space - Facebook Live: Cards With Gary

Innovation in Interactive

OS_IN19080M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Innovation in Design

OS_DE19223M

2019 Design Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Innovation in Design

OS_DE19224M

2019 Design Merit Award

BBDO / Bangkok

Mercedes-Benz (Thailand)

The Universal language of pain

Innovation in Design

OS_DE19225M

2019 Design Merit Award

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Design

OS_DE19226M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Innovation in Design

OS_DE19227M

2019 Design Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Innovation in Design

OS_DE19228M

2019 Print & Outdoor Merit Award

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Print & Outdoor

OS_PO19161M

2019 Print & Outdoor Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Innovation in Print & Outdoor

OS_PO19162M

2019 Print & Outdoor Merit Award

Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland

Google Cloud

Picture what the cloud can do.

Innovation in Print & Outdoor

OS_PO19163M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Innovation in Print & Outdoor

OS_PO19164M

2019 Print & Outdoor Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Innovation in Print & Outdoor

OS_PO19165M

2019 Design Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Digital Design

OS_DE19168M

2019 Design Merit Award

BASIC® / Bay Area

Google

store.google.com

Digital Design

OS_DE19169M

2019 Design Merit Award

Google Creative Lab / London

Google

NSynth Super

Digital Design

OS_DE19170M

2019 Design Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Digital Design

OS_DE19171M

2019 Design Merit Award

Bluecadet / Philadelphia

Outrider Foundation

Outrider.org

Digital Design

OS_DE19172M

2019 Design Merit Award

Colenso BBDO / Auckland

Spark New Zealand

Kupu

Digital Design

OS_DE19173M

2019 Design Merit Award

TBD / San Francisco + StubHub / San Francisco

StubHub

The Gift Rapper

Digital Design

OS_DE19174M

2019 Digital Craft Merit Award

Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg

PETA Deutschland e.V.

PETA – Eye to Eye

Craft - Visual & Audio Craft / Visual Effects

OS_DC19032M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Online Films & Video / Long Form - Single

OS_FI19073M

2019 Film Merit Award

King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm

Clas Ohlson

Merry Stress Free Christmas

Online Films & Video / Long Form - Single

OS_FI19074M

2019 Film Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Online Films & Video / Long Form - Single

OS_FI19075M

2019 Film Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Online Films & Video / Long Form - Single

OS_FI19076M

2019 Film Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

OS_FI19077M

2019 Film Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Online Films & Video / Long Form - Single

OS_FI19078M

2019 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Films & Video / Long Form - Single

OS_FI19079M

2019 Film Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Online Films & Video / Long Form - Single

OS_FI19080M

2019 Film Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Online Films & Video / Long Form - Single

OS_FI19081M

2019 Film Merit Award

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Online Films & Video / Long Form - Single

OS_FI19082M

2019 Film Merit Award

PRETTYBIRD / Culver City + Ignite / Oakland

Ignite

Medically Speaking | IGNITE

Online Films & Video / Long Form - Single

OS_FI19083M

2019 Film Merit Award

ACNE / Stockholm + IKEA Creative Hub / Malmö

IKEA

Me We

Online Films & Video / Long Form - Single

OS_FI19084M

2019 Film Merit Award

Rethink

IKEA

Lamp 2

Online Films & Video / Long Form - Single

OS_FI19085M

2019 Film Merit Award

Droga5 / New York

Kraft Heinz Ore-Ida

Potato Pay

Online Films & Video / Long Form - Single

OS_FI19086M

2019 Film Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Online Films & Video / Long Form - Single

OS_FI19087M

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