The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Art Direction
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Craft / Art Direction
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Craft / Art Direction
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Art Direction
Google Helpfulness Agency: Google Brand Studio / San Francisco Client: Google Category: Craft / Art Direction
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set Agency: DENTSU INC. / Tokyo + plug / Tokyo Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Real Posters Agency: R/GA / New York Client: Samsung Category: Craft / Art Direction
Unboxing the Truth, Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Craft / Art Direction
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Grandpa's Private Tea Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition Agency: SID LEE / PARIS Client: Moët & Chandon Category: Packaging / Specialty
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
Best of GEICO Agency: The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA Client: GEICO Category: Integrated Campaigns / Integrated Branding
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Integrated Campaigns / Integrated Branding
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Integrated Campaigns / Integrated Branding
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Better You Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles Client: Apple Category: Craft - Editing / Single
Hokey Pokey Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Unlock Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Getting Ready Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Brand Installations
Palessi Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
One for Two Agency: BBDO / New York + JHFProductions/WorldWarSeven Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads

2019 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Art Direction

OS_DE19192M

2019 Design Merit Award

Droga5 / London

Argent

Coal Drops Yard

Craft / Art Direction

OS_DE19193M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Craft / Art Direction

OS_DE19194M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_DE19195M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_DE19196M

2019 Design Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft / Art Direction

OS_DE19197M

2019 Design Merit Award

Google Brand Studio / San Francisco

Google

Google Helpfulness

Craft / Art Direction

OS_DE19198M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Craft / Art Direction

OS_DE19199M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

OS_DE19200M

2019 Design Merit Award

VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York

Lonely Whale / Point Break Foundation

Tick Tock

Craft / Art Direction

OS_DE19201M

2019 Design Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Craft / Art Direction

OS_DE19202M

2019 Design Merit Award

DENTSU INC. / Tokyo + plug / Tokyo

NIPPON COLUMBIA CO.,LTD.

1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set

Craft / Art Direction

OS_DE19203M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Craft / Art Direction

OS_DE19204M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth, Shoes

Craft / Art Direction

OS_DE19205M

2019 Design Merit Award

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Art Direction

OS_DE19206M

2019 Design Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_DE19207M

2019 Design Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_DE19208M

2019 Design Merit Award

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen

Guiding Tea Co., Ltd

Grandpa's Private Tea

Packaging / Specialty

OS_DE19164M

2019 Design Merit Award

SID LEE / PARIS

Moët & Chandon

"Greatness Since 1998" : Roger Federer 20 years pro career charity edition

Packaging / Specialty

OS_DE19165M

2019 Film Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Television & VOD / Short Form - Campaign

OS_FI19042M

2019 Film Merit Award

FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York

Buffalo Wild Wings

Escape to Football

Television & VOD / Short Form - Campaign

OS_FI19043M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Biscuit / Los Angeles

J-B Weld

Don't Toss It J-B Weld It

Television & VOD / Short Form - Campaign

OS_FI19044M

2019 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Television & VOD / Short Form - Campaign

OS_FI19045M

2019 Film Merit Award

Scholz & Friends / Berlin

toom hardware stores

Tested

Television & VOD / Short Form - Campaign

OS_FI19046M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester + Vault 49 / New York

Mundipharma

No more ups and downs

Print / Pharma

OS_HW19070M

2019 Integrated Merit Award

The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA

GEICO

Best of GEICO

Integrated Campaigns / Integrated Branding

OS_IG19014M

2019 Integrated Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaigns / Integrated Branding

OS_IG19015M

2019 Integrated Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaigns / Integrated Branding

OS_IG19016M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

OS_IG19017M

2019 Integrated Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Integrated Campaigns / Integrated Branding

OS_IG19018M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Integrated Campaigns / Integrated Branding

OS_IG19019M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Episodic

OS_SI19019M

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles

Apple

Better You

Craft - Editing / Single

OS_MI19077M

2019 Moving Image Craft Merit Award

Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles

Apple

Hokey Pokey

Craft - Editing / Single

OS_MI19078M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles

Apple

Unlock

Craft - Editing / Single

OS_MI19079M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles

Dollar Shave Club

Getting Ready

Craft - Editing / Single

OS_MI19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Editing / Single

OS_MI19081M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Experiential / Immersive / Events

OS_HW19037M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Experiential / Immersive / Events

OS_HW19038M

2019 Health, Wellness & Pharma Merit Award

john st. / Toronto

Shoppers Drug Mart

The Monthly

Experiential / Immersive / Events

OS_HW19039M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_DI19055M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Brand Installations

OS_DI19056M

2019 Public Relations Merit Award

DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn

Payless ShoeSource Inc.

Palessi

Reputation Management

OS_PR19069M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Interactive & Online Merit Award

BBDO / New York + JHFProductions/WorldWarSeven

Mars Chocolate North America/ Snickers

One for Two

Online Advertising / Display Ads

OS_IN19042M

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