The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fresh Prints - Tomatoes Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Craft / Art Direction
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Craft / Art Direction
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Art Direction
Google Helpfulness Agency: Google Brand Studio / San Francisco Client: Google Category: Craft / Art Direction
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set Agency: DENTSU INC. / Tokyo + plug / Tokyo Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Real Posters Agency: R/GA / New York Client: Samsung Category: Craft / Art Direction
Unboxing the Truth, Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Craft / Art Direction
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Amplifon Hearing App Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Craft - Mobile UX / UI / Utility
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
Peekaboo Mask Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Social Post / Single
Walls for Good Agency: Wunderman / Seattle Client: Low Income Housing Institute Category: Social Post / Single
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Best of GEICO Agency: The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA Client: GEICO Category: Integrated Campaigns / Integrated Branding
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Integrated Campaigns / Integrated Branding
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Integrated Campaigns / Integrated Branding
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Online Films & Video / Long Form - Campaign
Palessi Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
Life-size Model Robot Project Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Printing & Production
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday Agency: Barbarian / New York + Cheil Worldwide / Seoul Client: Samsung HQ Category: Craft - Cinematography / Campaign
The Process Agency: Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles Client: Aviation Gin Category: Craft - Writing / Single
Ahmend Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
The New Normal Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles Client: MedMen Category: Craft - Writing / Single
Famous Fingers Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft - Writing / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Craft - Writing / Single

2019 Print & Outdoor Merit Award

McCann / Spain + Aldi / Barcelona

Aldi

Fresh Prints - Tomatoes

Publishing / Newspaper - Single

OS_PO19059M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Bold Man Newspaper

Publishing / Newspaper - Single

OS_PO19060M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Newspaper

Publishing / Newspaper - Single

OS_PO19061M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

Lyric Opera

Opera Deaths Newspaper

Publishing / Newspaper - Single

OS_PO19062M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Lincoln

Publishing / Newspaper - Single

OS_PO19063M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Hemingway

Publishing / Newspaper - Single

OS_PO19064M

2019 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Craft / Art Direction

OS_DE19192M

2019 Design Merit Award

Droga5 / London

Argent

Coal Drops Yard

Craft / Art Direction

OS_DE19193M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Craft / Art Direction

OS_DE19194M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_DE19195M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_DE19196M

2019 Design Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft / Art Direction

OS_DE19197M

2019 Design Merit Award

Google Brand Studio / San Francisco

Google

Google Helpfulness

Craft / Art Direction

OS_DE19198M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Craft / Art Direction

OS_DE19199M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

OS_DE19200M

2019 Design Merit Award

VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York

Lonely Whale / Point Break Foundation

Tick Tock

Craft / Art Direction

OS_DE19201M

2019 Design Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Craft / Art Direction

OS_DE19202M

2019 Design Merit Award

DENTSU INC. / Tokyo + plug / Tokyo

NIPPON COLUMBIA CO.,LTD.

1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set

Craft / Art Direction

OS_DE19203M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Craft / Art Direction

OS_DE19204M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth, Shoes

Craft / Art Direction

OS_DE19205M

2019 Design Merit Award

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Art Direction

OS_DE19206M

2019 Design Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_DE19207M

2019 Design Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Art Direction

OS_DE19208M

2019 Digital Craft Merit Award

Publicis Sapient / Milan / London / Cologne

Amplifon

Amplifon Hearing App

Craft - Mobile UX / UI / Utility

OS_DC19025M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester + Vault 49 / New York

Mundipharma

No more ups and downs

Print / Pharma

OS_HW19070M

2019 Design Merit Award

Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul

Seoul Metropolitan Government

Peekaboo Mask

Experiential / Environmental / Out of Home - Single

OS_DE19175M

2019 Social Media Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Social Post / Single

OS_SM19035M

2019 Social Media Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Social Post / Single

OS_SM19036M

2019 Social Media Merit Award

Wunderman / Seattle

Low Income Housing Institute

Walls for Good

Social Post / Single

OS_SM19037M

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Integrated Merit Award

The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA

GEICO

Best of GEICO

Integrated Campaigns / Integrated Branding

OS_IG19014M

2019 Integrated Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaigns / Integrated Branding

OS_IG19015M

2019 Integrated Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaigns / Integrated Branding

OS_IG19016M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

OS_IG19017M

2019 Integrated Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Integrated Campaigns / Integrated Branding

OS_IG19018M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Integrated Campaigns / Integrated Branding

OS_IG19019M

2019 Film Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Online Films & Video / Long Form - Campaign

OS_FI19099M

2019 Public Relations Merit Award

DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn

Payless ShoeSource Inc.

Palessi

Reputation Management

OS_PR19069M

2019 Print & Outdoor Merit Award

Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo

SEGA Interactive Co., Ltd.

Life-size Model Robot Project

Craft / Printing & Production

OS_PO19155M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Printing & Production

OS_PO19156M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

OS_MI19091M

2019 Moving Image Craft Merit Award

Barbarian / New York + Cheil Worldwide / Seoul

Samsung HQ

Fine Art Everyday

Craft - Cinematography / Campaign

OS_MI19092M

2019 Moving Image Craft Merit Award

Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles

Aviation Gin

The Process

Craft - Writing / Single

OS_MI19069M

2019 Moving Image Craft Merit Award

BBDO / New York + RadicalMedia

Mars Chocolate North America / Snickers

Ahmend

Craft - Writing / Single

OS_MI19070M

2019 Moving Image Craft Merit Award

Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles

MedMen

The New Normal

Craft - Writing / Single

OS_MI19071M

2019 Moving Image Craft Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

Famous Fingers

Craft - Writing / Single

OS_MI19072M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Writing / Single

OS_MI19073M

2019 Moving Image Craft Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Craft - Writing / Single

OS_MI19074M

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