Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Uber Pro Agency: Uber / San Francisco + &Co. / San Francisco Client: Uber Category: Internal Communications
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Shuttle Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Graffiti Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Designer Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined Agency: Toby Ng Design / Hong Kong Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Promotional / Booklets & Brochures
LIVES - Ed Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry Agency: McCann / Bristol Client: Refuge - Lisa King Category: Craft / Writing - Single
Lotus Square Art Center Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
The Sobering Report Agency: Rethink / Toronto/Montreal/Vancouver Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Digital / Use of Technology
Living Objects Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris Client: Museum of the Great War Category: Craft / Writing
Kupu Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Craft - Mobile UX / UI / User Experience
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Online Video / Online-only Video - Single
Project Body Hair Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York Client: Billie Category: Online Video / Online-only Video - Single
Rohingya - Space on Earth Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London Client: BRAC Category: Online Video / Online-only Video - Single
First Christmas Agency: Jung von Matt/Donau / Vienna Client: Erste Group Bank AG Category: Online Video / Online-only Video - Single
Who? Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Online Video / Online-only Video - Single
Shaquem Griffin: Your Best Never Comes Easy Agency: GREY / New York Client: Gillette (P&G) Category: Online Video / Online-only Video - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Video / Online-only Video - Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Online Video / Online-only Video - Single
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Online Video / Online-only Video - Single
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Online Video / Online-only Video - Single

2019 Public Relations Merit Award

Uber / San Francisco + &Co. / San Francisco

Uber

Uber Pro

Internal Communications

OS_PR19060M

2019 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Craft / Use of Digital Technology

OS_PO19157M

2019 Print & Outdoor Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

OS_PO19158M

2019 Print & Outdoor Merit Award

M&C Saatchi / London + Coffee& TV / London

NatWest

Processions

Craft / Use of Digital Technology

OS_PO19159M

2019 Print & Outdoor Merit Award

Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo

Nissan do Brasil

Nissan's Follow the Ball

Craft / Use of Digital Technology

OS_PO19160M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

CLM BBDO / Boulogne-Billancourt

St-Hubert

90 minutes

Film / Health & Wellness

OS_HW19050M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Editorial / Magazines & Newspapers

OS_DE19115M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Shuttle

Publishing / Magazine - Single

OS_PO19072M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Heroes

Publishing / Magazine - Single

OS_PO19073M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The Meeting

Publishing / Magazine - Single

OS_PO19074M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Rooftop Soccer

Publishing / Magazine - Single

OS_PO19075M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Morning Shift

Publishing / Magazine - Single

OS_PO19076M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Graffiti

Publishing / Magazine - Single

OS_PO19077M

2019 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Designer

Publishing / Magazine - Single

OS_PO19078M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Promotional / Booklets & Brochures

OS_DE19138M

2019 Design Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Promotional / Booklets & Brochures

OS_DE19139M

2019 Design Merit Award

Hybrid Design / San Francisco

Mohawk

Mohawk Quarterly Issue 14: Lead & Serve

Promotional / Booklets & Brochures

OS_DE19140M

2019 Design Merit Award

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Promotional / Booklets & Brochures

OS_DE19141M

2019 Design Merit Award

Visual Arts Press, Ltd. / New York + School of Visual Arts / New York

School of Visual Arts

Art As Witness: Political Graphics 2016-18 Exhibition Catalog

Promotional / Booklets & Brochures

OS_DE19142M

2019 Design Merit Award

Kolle Rebbe GmbH / Korefe / Hamburg

Stop The Water While Using Me!

Stop The Water While Using Me! "Washazine"

Promotional / Booklets & Brochures

OS_DE19143M

2019 Design Merit Award

Toby Ng Design / Hong Kong

Tai Tak Takeo Fine Paper

Superfine Defined

Promotional / Booklets & Brochures

OS_DE19144M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Promotional / Booklets & Brochures

OS_DE19145M

2019 Radio & Audio Merit Award

McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati

Fully Booked

LIVES - Ed

Craft / Writing - Single

OS_RA19043M

2019 Radio & Audio Merit Award

McCann / Bristol

Refuge - Lisa King

Reversible Poetry

Craft / Writing - Single

OS_RA19044M

2019 Design Merit Award

Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City

Ke Merchants Association

Lotus Square Art Center

Experiential / Environmental / Outdoor Spaces

OS_DE19183M

2019 Design Merit Award

Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland

Sanitarium

Garden of Goodness

Experiential / Environmental / Outdoor Spaces

OS_DE19184M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Arrive Alive Drive Sober

The Sobering Report

Branding / Corporate Communications

OS_DE19105M

2019 Mobile Merit Award

R/GA / New York

Verizon

Score the iPhone

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19035M

2019 Health, Wellness & Pharma Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital / Use of Technology

OS_HW19064M

2019 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York

Pediatric Brain Tumor Foundation

Imaginary Friend Society AR

Digital / Use of Technology

OS_HW19065M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Digital / Use of Technology

OS_HW19066M

2019 Experiential & Immersive Merit Award

DDB / Paris + Studio 5 / Paris + Maul / Paris

Museum of the Great War

Living Objects

Craft / Writing

OS_EX19062M

2019 Digital Craft Merit Award

Colenso BBDO / Auckland

Spark New Zealand

Kupu

Craft - Mobile UX / UI / User Experience

OS_DC19026M

2019 Interactive & Online Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Online Video / Online-only Video - Single

OS_IN19050M

2019 Interactive & Online Merit Award

Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York

Billie

Project Body Hair

Online Video / Online-only Video - Single

OS_IN19051M

2019 Interactive & Online Merit Award

Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London

BRAC

Rohingya - Space on Earth

Online Video / Online-only Video - Single

OS_IN19052M

2019 Interactive & Online Merit Award

Jung von Matt/Donau / Vienna

Erste Group Bank AG

First Christmas

Online Video / Online-only Video - Single

OS_IN19053M

2019 Interactive & Online Merit Award

Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires

FOX Networks group Latin America

Who?

Online Video / Online-only Video - Single

OS_IN19054M

2019 Interactive & Online Merit Award

GREY / New York

Gillette (P&G)

Shaquem Griffin: Your Best Never Comes Easy

Online Video / Online-only Video - Single

OS_IN19055M

2019 Interactive & Online Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Video / Online-only Video - Single

OS_IN19056M

2019 Interactive & Online Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Online Video / Online-only Video - Single

OS_IN19057M

2019 Interactive & Online Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Online Video / Online-only Video - Single

OS_IN19058M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Online Video / Online-only Video - Single

OS_IN19059M


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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