The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19088M
Award:
2019 Direct Marketing Merit Award
Agency:
HOY / Buenos Aires
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19089M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19090M
Award:
2019 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19091M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19092M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19093M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19094M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19095M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19096M