The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill Agency: HOY / Buenos Aires Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Non-traditional & Guerrilla Marketing

OS_DI19083M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Non-traditional & Guerrilla Marketing

OS_DI19084M

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Non-traditional & Guerrilla Marketing

OS_DI19085M

2019 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland

Clorox/Glad

Toughest Bag

Non-traditional & Guerrilla Marketing

OS_DI19086M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Non-traditional & Guerrilla Marketing

OS_DI19087M

2019 Direct Marketing Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Non-traditional & Guerrilla Marketing

OS_DI19088M

2019 Direct Marketing Merit Award

HOY / Buenos Aires

DDL&Co

Evita, Equality Bill

Non-traditional & Guerrilla Marketing

OS_DI19089M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Non-traditional & Guerrilla Marketing

OS_DI19090M

2019 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Non-traditional & Guerrilla Marketing

OS_DI19091M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Non-traditional & Guerrilla Marketing

OS_DI19092M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Non-traditional & Guerrilla Marketing

OS_DI19093M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Non-traditional & Guerrilla Marketing

OS_DI19094M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Non-traditional & Guerrilla Marketing

OS_DI19095M

2019 Direct Marketing Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Non-traditional & Guerrilla Marketing

OS_DI19096M

2019 Direct Marketing Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Non-traditional & Guerrilla Marketing

OS_DI19097M

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