The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single


Because of Her
Agency: David&Goliath / El Segundo
Client: HBO Category: Online Films & Video / Short Form - Campaign


Find Better, Faster
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Campaign


Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign


Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single


Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single


A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Online Films & Video / Long Form - Single


Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson Category: Online Films & Video / Long Form - Single


Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single


Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single


CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Online Films & Video / Long Form - Single


First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single


Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Long Form - Single


We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single


Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single


The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Online Films & Video / Long Form - Single


Medically Speaking | IGNITE
Agency: PRETTYBIRD / Culver City + Ignite / Oakland
Client: Ignite Category: Online Films & Video / Long Form - Single


Me We
Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö
Client: IKEA Category: Online Films & Video / Long Form - Single


Lamp 2
Agency: Rethink / Toronto/Montreal/Vancouver
Client: IKEA Category: Online Films & Video / Long Form - Single


Potato Pay
Agency: Droga5 / New York
Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single


Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single


The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Online Films & Video / Long Form - Single


Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single


Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Films & Video / Long Form - Single


The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Online Films & Video / Long Form - Single


Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia Category: Online Films & Video / Long Form - Single


Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single


KEEP CHRISTMAS WONDERFUL
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client: ORANGE Category: Online Films & Video / Long Form - Single


Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Online Films & Video / Long Form - Single


Chase
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Online Films & Video / Long Form - Single


End Family Fire
Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single


The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Online Films & Video / Long Form - Single


Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign


Perfect Fit
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single


Heated Seats
Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single


Boxes
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single


Cherry Picker
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single


Ugly in the 90s
Agency: ROSAPARK / PARIS
Client: Skoda France Category: Online Films & Video / Short Form - Single


Metalheads
Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single


Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI19100M

Award:
2019 Film Merit Award
Agency:
David&Goliath / El Segundo
Client:
HBO
Title:
Because of Her
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19068M

Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Find Better, Faster
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19069M

Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M

Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Memory
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19070M

Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19071M

Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19072M

Award:
2019 Film Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19073M

Award:
2019 Film Merit Award
Agency:
King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client:
Clas Ohlson
Title:
Merry Stress Free Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19074M

Award:
2019 Film Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19075M

Award:
2019 Film Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19076M

Award:
2019 Film Merit Award
Agency:
BBDO / New York + OPositive
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19077M

Award:
2019 Film Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19078M

Award:
2019 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19079M

Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19080M

Award:
2019 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19081M

Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19082M

Award:
2019 Film Merit Award
Agency:
PRETTYBIRD / Culver City + Ignite / Oakland
Client:
Ignite
Title:
Medically Speaking | IGNITE
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19083M

Award:
2019 Film Merit Award
Agency:
ACNE / Stockholm + IKEA Creative Hub / Malmö
Client:
IKEA
Title:
Me We
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19084M

Award:
2019 Film Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver
Client:
IKEA
Title:
Lamp 2
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19085M

Award:
2019 Film Merit Award
Agency:
Droga5 / New York
Client:
Kraft Heinz Ore-Ida
Title:
Potato Pay
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19086M

Award:
2019 Film Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19087M

Award:
2019 Film Merit Award
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19088M

Award:
2019 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Apology
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19089M

Award:
2019 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19090M

Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19091M

Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Russia
Title:
Never Ask: Synchronised Swimmer
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19092M

Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19093M

Award:
2019 Film Merit Award
Agency:
Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client:
ORANGE
Title:
KEEP CHRISTMAS WONDERFUL
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19094M

Award:
2019 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19095M

Award:
2019 Film Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19096M

Award:
2019 Film Merit Award
Agency:
The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client:
The Brady Campaign to Prevent Gun Violence
Title:
End Family Fire
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19097M

Award:
2019 Film Merit Award
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19098M

Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M

Award:
2019 Film Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Daimler AG / smart
Title:
Perfect Fit
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19062M

Award:
2019 Film Merit Award
Agency:
DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client:
Fiat Chrysler Automobiles
Title:
Heated Seats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19063M

Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Boxes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19064M

Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Cherry Picker
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19065M

Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Skoda France
Title:
Ugly in the 90s
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19066M
