The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories Agency: Deutsch / Los Angeles + The 'me too.' movement / New York Client: The 'me too.' movement Category: Moving Image / Series
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
Toxic Toby Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Twitter Aurora Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster Agency: BETC / Sao Paulo Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Innovation in Health & Wellness
Fine Art Transports Agency: Ruf Lanz, / Zurich Client: Welti-Furrer Category: Publishing / Trade Publication
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary Agency: GLOW / New York + TBS / Atlanta Client: TBS Category: Innovation in Interactive
#CoverTheProgress Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Media Relations
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Media Relations
Big Mac 50th Anniversary Agency: Golin / Chicago + McDonald's / Chicago Client: McDonald's Category: Media Relations
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Branded Content
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
Tiny Doll Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK Client: Kleenex Category: Branded Content
One In A Million Agency: Publicis / Singapore + Offroad Films / Mumbai Client: P&G Vicks India Category: Branded Content
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Branded Content
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Branded Content
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Experiential / Live Events
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60 Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York Client: Potential Energy Category: Experiential / Live Events
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Live Events
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Social Post / Real-time Response
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock Agency: Shutterstock / New York + DiMassimo Goldstein / New York Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire Agency: Rethink / Toronto/Montreal/Vancouver Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Social Post / Real-time Response
Re:Imagine Street ARt Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Germany Category: Responsive Environments / User Activation

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Episodic

OS_SI19019M

2019 Design Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Moving Image / Series

OS_DE19190M

2019 Design Merit Award

Deutsch / Los Angeles + The 'me too.' movement / New York

The 'me too.' movement

Survivor Stories

Moving Image / Series

OS_DE19191M

2019 Digital Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Web UX / UI / Interface Design

OS_DC19023M

2019 Digital Craft Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

MobilityForAll.com

Craft - Web UX / UI / Interface Design

OS_DC19024M

2019 Moving Image Craft Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19135M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Design Merit Award

McCann / London + Craft/McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Data Visualization / Static or Dynamic

OS_DE19166M

2019 Design Merit Award

Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY

Twitter, Inc.

Twitter Aurora

Data Visualization / Static or Dynamic

OS_DE19167M

2019 Health, Wellness & Pharma Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Innovation in Health & Wellness

OS_HW19082M

2019 Health, Wellness & Pharma Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Health & Wellness

OS_HW19083M

2019 Health, Wellness & Pharma Merit Award

BETC / Sao Paulo

Habitat For Humanity

The Dissolving Poster

Innovation in Health & Wellness

OS_HW19084M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Innovation in Health & Wellness

OS_HW19085M

2019 Print & Outdoor Merit Award

Ruf Lanz, / Zurich

Welti-Furrer

Fine Art Transports

Publishing / Trade Publication

OS_PO19080M

2019 Interactive & Online Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Digital Experiential & Immersive / Interactive Installations

OS_IN19065M

2019 Print & Outdoor Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out-of-Home / Experiential & Installations - Campaign

OS_PO19124M

2019 Interactive & Online Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Innovation in Interactive

OS_IN19077M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Innovation in Interactive

OS_IN19078M

2019 Interactive & Online Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Innovation in Interactive

OS_IN19079M

2019 Interactive & Online Merit Award

GLOW / New York + TBS / Atlanta

TBS

Final Space - Facebook Live: Cards With Gary

Innovation in Interactive

OS_IN19080M

2019 Public Relations Merit Award

Ketchum / New York + Discover Puerto Rico / San Juan

Discover Puerto Rico

#CoverTheProgress

Media Relations

OS_PR19033M

2019 Public Relations Merit Award

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Media Relations

OS_PR19034M

2019 Public Relations Merit Award

Golin / Chicago + McDonald's / Chicago

McDonald's

Big Mac 50th Anniversary

Media Relations

OS_PR19035M

2019 Public Relations Merit Award

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Media Relations

OS_PR19036M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Branded Content

OS_HW19030M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Branded Content

OS_HW19031M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Branded Content

OS_HW19032M

2019 Health, Wellness & Pharma Merit Award

J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK

Kleenex

Tiny Doll

Branded Content

OS_HW19033M

2019 Health, Wellness & Pharma Merit Award

Publicis / Singapore + Offroad Films / Mumbai

P&G Vicks India

One In A Million

Branded Content

OS_HW19034M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Branded Content

OS_HW19035M

2019 Health, Wellness & Pharma Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Branded Content

OS_HW19036M

2019 Mobile Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Utility

OS_MO19025M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_DI19057M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Experiential / Live Events

OS_DI19058M

2019 Direct Marketing Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Experiential / Live Events

OS_DI19059M

2019 Direct Marketing Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Experiential / Live Events

OS_DI19060M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Direct Marketing Merit Award

Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York

Potential Energy

DONATE:60

Experiential / Live Events

OS_DI19062M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Live Events

OS_DI19063M

2019 Social Media Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Social Post / Real-time Response

OS_SM19041M

2019 Social Media Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Social Post / Real-time Response

OS_SM19042M

2019 Social Media Merit Award

Shutterstock / New York + DiMassimo Goldstein / New York

Shutterstock

Fyrestock by Shutterstock

Social Post / Real-time Response

OS_SM19043M

2019 Social Media Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Social Post / Real-time Response

OS_SM19044M

2019 Social Media Merit Award

Rethink / Toronto/Montreal/Vancouver

States United Against Gun Violence

Backfire

Social Post / Real-time Response

OS_SM19045M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Post / Real-time Response

OS_SM19046M

2019 Social Media Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Social Post / Real-time Response

OS_SM19047M

2019 Experiential & Immersive Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics Germany

Re:Imagine Street ARt

Responsive Environments / User Activation

OS_EX19052M

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